Reasons to Look at Google+
Poor Google+. Designed to rival social media giants like Facebook and Twitter, it’s been trying to get us to like it for ages — to somehow care about dividing our friends into “circles,” or whatever. But now it might be starting to give up the fight.
Google has recently stopped requiring new Gmail users to sign up for Google+, the Telegraph reports, apparently because they realized that people find it intrusive.
While many of us are still contemplating how (and why) we should add Google+ into our social media strat it looks like the British have it all figured out. They’re all following Playboy cover model April Summers, you know, for her social media editing skills.
Wait, so a lot people are actually using Google+? If we’re to believe a new report from the not-fake sounding GlobalWebIndex research firm, the Google Ponzi scheme is actually the second-largest social networking site in the world, with 359 million active users. That’s up 33 percent since last summer, when it logged 270 million users.
Today, Kohort, the super-stealth social network for groups, emailed early adopters who had registered usernames and asked them to officially join the site. Last year, Betabeat told you that Kohort, founded by former venture capitalist Mark Peter Davis, netted $3 million from a number of high profile investors like IA Ventures, RRE, FF Capital, David Tisch and David Cohen. The supposed “Meetup killer” made its beta version public back in July.
The site is based around public and private groups. Kohort lets group members post to memos to the group, much like a bulletin board. These memos are supposed to help organize meetups and group activities. Original plans called for a way to put similar groups into networks, but that remains to be seen in this early version.
And so Google’s acquisition of Zagat finally bears fruit: Your parents’ favorite dining guide is now the backbone of Google+ Local, which is replacing Google Places. So SoMoLo.
Here’s the deal: Users can still write reviews. The integration with Zagat means those reviews will now be factored into the familiar score ranging from 1 to 30. Plus, expect some actual professionally written material thrown into the mix. (Imagine that.) The integration with Google+ means you’ll also see reviews written by anyone in your Circles. (The bad news is you’ll get the phantom ding from any unclosed Gchat conversations, which drives us batty.)
So, Mark Zuckerberg and Facebook COO Sheryl Sandberg have been taking their show on the road with a lil’ press tour, in which they’re basically acting like Suge Knight and Tupac circa ’95 at the Source Awards, beefing with Google at every available chance (while pretending that this isn’t a war). WHO SHOT YA, GOOGLE? Mark Zuckerberg, that’s who. And so, of course, the Bad Boy Records-esque Google has volleyed back.