Google snuck in a bit of a bomb for Foursquare with the latest update to its Google Maps app for Android. Without so much as a blog post or promotional tweet, users started noticing that—Surprise!—version 6.3 would now offer an incentive to check-in to Latitude, GOOG’s “all but forgotten” attempt to hit the sweet spot of mobile/local/social. In fact, the incentives will be familiar to any of Foursquare’s 15 million users: You can now get points for checking-in.
Betabeat reached out to Foursquare cofounders Dennis Crowley and Naveen Selvadurai to see if they were maybe experiencing a little deja-vu. After all, Facebook tried a similar lemme-just-muscle-my-way-in-here strategy with the now-defunct Facebook Places, which also let users check-in, back in 2010. Not to mention the fact that Google Latitude was the company’s succession plan after GOOG acquired Dodgeball from Mr. Crowley, only to let it atrophy. Read More