Twitter announced yesterday that it’s acquiring Gnip, a company that analyzes tweets, Facebook likes and Tumblr reblogs for marketers.
It seems like an obvious move. Why should Twitter sit by and let third-party companies profit from its massive content output without getting in on the fun? Still, marketing groups like Gnip have been profiting from social media companies for some time. Twitter is only the most recent in a line of tech startups trying to get in on the action.
Bitly, too, sat on its own database of social behavior data for years before recently making moves to license it. So Bitly CEO Mark Josephson isn’t surprised by the Twitter acquisition.