Gif It To Me
After the strange initial success and eventual flameout of the Twitter-inspired sitcom, $h*! My Dad Says, it was only natural that memes got their own TV show too. LOLwork, a show about the interoffice workings of Ben Huh’s Cheezburger Network, premieres Wednesday, Novemeber 7th on Bravo. And now that memes have already been done, there’s one final frontier in Internet-inspired TV shows–the GIF.
Everyone’s new favorite medium was used to save the Olympics, as well as reinvigorate the presidential election and now it’s going to save TV too! CBS just bought the rights to a show based on the reaction GIF blog and What Should We Call Me clone site, Hollywood Assistants. The GIF has finally arrived.
The humble GIF has seen a renaissance in recent years, even evolving, in some cases, into an arresting artform. Now Gifture, which just hit the App Store today, hopes to make them into an entertaining alternative to the smartphone snap.
When Gifture’s press release first landed in Betabeat’s inbox, the sight of an Instagram-like interface and the prospect of yet another social mobile photo app left us unimpressed. Then we clicked through to a sample post, only to find a charming animated image of Astoria’s elevated train at night, flickering like a silent film. Downloading the app, we discovered an feed filled what appear to be members of the Gifture team: designer James McDonald bellyflopping onto a bed; business development brain Erik Stern doing a goofy dance outside an Apple store.