App for That

Another Taxi App Is Coming to New York

Ms. Herman. (Photo: Twitter)

There is something alluring to entrepreneurs about the New York taxi system. Mainly, it’s messy. One taxi drives around W. 4th St., looking for fares, while around the corner a frazzled passenger tries vainly to hail one of the occupied cabs on Seventh Ave. How inefficient! There should be an app for this, thinks the entrepreneur.

And that’s how GetTaxi came to be. Technology has changed, but the way we hail cabs has not, the company says. After bringing its app to Israel, London and Moscow, GetTaxi has raised $20 million and set its sights on New York, where it will launch in the coming months, said Jing Wang Herman, CEO of GetTaxi USA. “The customer experience for taxis has really been the same for decades,” she said. “I think everyone would agree that there’s definitely room for improvement.” Read More