Topguest, a loyalty program that relies on social media check-ins, was acquired by Switchfly in December. It took about six months before the two companies were fully integrated, which is when Topguest founder Geoff Lewis waved goodbye. Mr. Lewis, a New Yorker by way of Canada and San Francisco, joined Founders Fund—one of Topguest’s investors—as a principal last month.
Considering a move to the West Coast, but not sure if you should do it due to all the Alley-boosting blog posts in Betabeat and your Tumblr feed? Here’s an Alley-to-Valley success story for you. TopGuest, a New York startup that launched in the beginning of 2010 to add social and mobile features to consumer loyalty programs, just had its big exit: an acquisition by San Francisco-based global customer service software company ezRez for an undisclosed sum.
CEO Geoff Lewis moved out to California with his two co-founders about a year ago to work on TopGuest, which raised $2 million and sported Peter Thiel as an advisor and Silicon Valley all-stars Keith Rabois and Ron Conway as angel investors, according to AllThingsD.