XX in Tech

Bad News, Bros: Woman Are the Tech Demo That Matters

This girl is your future demo. (flickr.com/littledebbie11)

Just because wisdom is conventional doesn’t mean it’s right, and just because dudes 18 to 25 are considered the prized tech demographic doesn’t mean it’s true. The Atlantic dug up a recent talk by Intel researcher Genevieve Bell, and it turns out that women are pretty much the customers you want to have on lock. And people wonder why Pinterest has a great big Scrooge McDuck-style cache of venture capital cash.

Ms. Bell has shared several interesting nuggets, including that women in Western countries use the Internet 17 percent more per month; they spend more time talking on their mobile phones (hold your stereotyped jokes, please); and they’re the biggest users of every social networking site that’s not LinkedIn. Also, “Women are the vast majority owners of all internet enabled devices–readers, healthcare devices, GPS.” Read More