How do you legalize gay marriage in the age of social media? Peer pressure! Friendfactor, the app that generates individualized campaign pages for gay marriage, is converting every gay New Yorker who signs up into four phone calls to a state senator.
Brian Elliot created a Facebook page to lobby his friends to stand up for marriage equality–not for a faceless statistic of however many loving gay couples in however many states across the union–but for just himself, a dude people knew, who would like to maybe marry another dude he loved very much. He called it “Give Brian Equality.” He got 19,000 fans. Read More