Marco Arment delivered his diatribe on the death of Instapaper’s free app today. It’s amazing just how different his approach to business is from his former employer, Tumblr.
Because Instapaper is an ongoing service, as opposed to a game you download once that doesn’t require updates, users represent a continued cost to Arment. Even over time, he doesn’t feel most would add up to $3.50 worth of ad impressions. Read More