Foursquare Be Hustlin'

Foursquare Hires Ad Man As Chief Revenue Officer

Mr. Rosenblatt. (LinkedIn.com)

Go back to your lives, citizens! The markets are now closed, and so we can all quit talking about Facebook for at least a couple of hours. Instead, let’s turn our attention back to another white-hot one-day IPO candidate attempting to monetize: Foursquare.

Ad Age reports that, on the heels of that paid media platform and those personalized coupons, the company has hired Steven Rosenblatt (already a consultant) as chief revenue officer. Previously he was director of ad sales and strategy at iAd and before that, SVP ad sales at Quattro Wireless, which pretty much cements our expectations, monetization-wise.  Read More