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		<title>FoundersCard Kicks Off New Events to Expand Global Membership [Lifetime Discount Code]</title>

		<comments>http://betabeat.com/2012/08/founderscard-kicks-off-new-events-to-expand-global-membership-discount-code/#comments</comments>
		<pubDate>Mon, 06 Aug 2012 13:50:34 -0400</pubDate>
					<link>http://betabeat.com/2012/08/founderscard-kicks-off-new-events-to-expand-global-membership-discount-code/</link>
			<dc:creator>Nitasha Tiku</dc:creator>
				
		<guid isPermaLink="false">http://betabeat.com/?p=57432</guid>
		<description><![CDATA[<p><div id="attachment_57435" class="wp-caption alignleft" style="width: 350px"><a href="http://nyobetabeat.files.wordpress.com/2012/08/founderscard.jpg"><img class=" wp-image-57435 " title="FoundersCard" src="http://nyobetabeat.files.wordpress.com/2012/08/founderscard.jpg" alt="" width="340" height="225" /></a><p class="wp-caption-text">Mesh?! Patrick Bateman would be so jealous.</p></div></p>
<p>FoundersCard, the <a href="http://betabeat.com/2010/12/founderscard-is-like-amex-black-but-for-startups/">Amex Black for aspirational startup types</a>, has been on a hot streak, boasting a <a href="http://www.crainsnewyork.com/article/20120613/SMALLBIZ/120619960">$1 million in revenue</a> its first full year of business. The Soho-based service is a private membership card, not a credit card per se. But it offers the kinds of rewards and perks normally limited to <a href="http://betabeat.com/2010/12/founderscard-is-like-amex-black-but-for-startups/">i-bankers with a corporate credit card</a>.<!--more--></p>
<p>The company vets would-be card holders to make sure they possess an "entrepreneurial spirit," which we take to mean an unhealthy affinity for the word "pivot" and a healthy karma score on Hacker News. Then, for $495 a year, FoundersCard offers exclusive deals on luxury hotels, elite status on airlines like Virgin and Lufthansa, and discounts at <a href="http://techcrunch.com/2012/07/21/founderscard-adds-bonobos-trunk-club-more-airlines-to-its-private-membership-club/">founder favorites</a> like Apple, Bonobos, StubHub, TaskRabbit, and more.</p>
<p>FoundersCard's 7,000 members tend to hail from state-side startup hubs like the Bay Area. Founder Eric Kuhn recently reported that 2,000 of them are <a href="http://www.crainsnewyork.com/article/20120613/SMALLBIZ/120619960">based in New York</a>. But the company is hoping to bring its air of exclusivity to a wider audience, which is why it's launching four new events this fall--in addition to the Signature event in New York City already slated for the <a href="http://plancast.com/p/bh0k/founderscard-signature-event-new-york">Mondrian Soho on September 5th</a>.</p>
<ul>
<li>Los Angeles (September 24)</li>
<li>San Francisco (October 16)</li>
<li>London (November 6)</li>
<li>Boston (November 24)</li>
</ul>
<p>&nbsp;</p>
<p>We've attended one of these <a href="http://betabeat.com/2011/10/join-the-club-founderscard-members-schmooze-and-booze-amid-classic-cars/">shmancy shmoozefests</a> last year and the can report that the free booze is as top shelf as you'd expect.</p>
<p>The company is also offering a hefty--lifetime!-<em>-</em>discount for Betabeat readers. For the next few months, you can use the code FCBETA12 <a href="http://www.founderscard.com/membership">when you sign up</a> to get your annual rate reduced to $295/year (down from $495/year) <em>forever . . . </em>or until the bubble bursts, everything collapses and everyone goes back to Wall Street and pretends it never happened. The code gets you access to the benefits, as well as these events.</p>
<p>You'll still have to be vetted for your startup bona fides, but FoundersCard assured us they will try to get through the approval process in time for the September event in Soho. Not a founder? Not a problem. "Programmers very much wanted," a company rep told Betabeat.</p>
]]></description>
		<content:encoded><![CDATA[<p><div id="attachment_57435" class="wp-caption alignleft" style="width: 350px"><a href="http://nyobetabeat.files.wordpress.com/2012/08/founderscard.jpg"><img class=" wp-image-57435 " title="FoundersCard" src="http://nyobetabeat.files.wordpress.com/2012/08/founderscard.jpg" alt="" width="340" height="225" /></a><p class="wp-caption-text">Mesh?! Patrick Bateman would be so jealous.</p></div></p>
<p>FoundersCard, the <a href="http://betabeat.com/2010/12/founderscard-is-like-amex-black-but-for-startups/">Amex Black for aspirational startup types</a>, has been on a hot streak, boasting a <a href="http://www.crainsnewyork.com/article/20120613/SMALLBIZ/120619960">$1 million in revenue</a> its first full year of business. The Soho-based service is a private membership card, not a credit card per se. But it offers the kinds of rewards and perks normally limited to <a href="http://betabeat.com/2010/12/founderscard-is-like-amex-black-but-for-startups/">i-bankers with a corporate credit card</a>.<!--more--></p>
<p>The company vets would-be card holders to make sure they possess an "entrepreneurial spirit," which we take to mean an unhealthy affinity for the word "pivot" and a healthy karma score on Hacker News. Then, for $495 a year, FoundersCard offers exclusive deals on luxury hotels, elite status on airlines like Virgin and Lufthansa, and discounts at <a href="http://techcrunch.com/2012/07/21/founderscard-adds-bonobos-trunk-club-more-airlines-to-its-private-membership-club/">founder favorites</a> like Apple, Bonobos, StubHub, TaskRabbit, and more.</p>
<p>FoundersCard's 7,000 members tend to hail from state-side startup hubs like the Bay Area. Founder Eric Kuhn recently reported that 2,000 of them are <a href="http://www.crainsnewyork.com/article/20120613/SMALLBIZ/120619960">based in New York</a>. But the company is hoping to bring its air of exclusivity to a wider audience, which is why it's launching four new events this fall--in addition to the Signature event in New York City already slated for the <a href="http://plancast.com/p/bh0k/founderscard-signature-event-new-york">Mondrian Soho on September 5th</a>.</p>
<ul>
<li>Los Angeles (September 24)</li>
<li>San Francisco (October 16)</li>
<li>London (November 6)</li>
<li>Boston (November 24)</li>
</ul>
<p>&nbsp;</p>
<p>We've attended one of these <a href="http://betabeat.com/2011/10/join-the-club-founderscard-members-schmooze-and-booze-amid-classic-cars/">shmancy shmoozefests</a> last year and the can report that the free booze is as top shelf as you'd expect.</p>
<p>The company is also offering a hefty--lifetime!-<em>-</em>discount for Betabeat readers. For the next few months, you can use the code FCBETA12 <a href="http://www.founderscard.com/membership">when you sign up</a> to get your annual rate reduced to $295/year (down from $495/year) <em>forever . . . </em>or until the bubble bursts, everything collapses and everyone goes back to Wall Street and pretends it never happened. The code gets you access to the benefits, as well as these events.</p>
<p>You'll still have to be vetted for your startup bona fides, but FoundersCard assured us they will try to get through the approval process in time for the September event in Soho. Not a founder? Not a problem. "Programmers very much wanted," a company rep told Betabeat.</p>
]]></content:encoded>
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			<media:title type="html">ntikuobserver</media:title>
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			<media:title type="html">FoundersCard</media:title>
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		<item>
				
		<title>Join the Club: Founderscard Members Schmooze and Booze</title>

		<comments>http://betabeat.com/2011/10/join-the-club-founderscard-members-schmooze-and-booze-amid-classic-cars/#comments</comments>
		<pubDate>Tue, 04 Oct 2011 09:16:49 -0400</pubDate>
					<link>http://betabeat.com/2011/10/join-the-club-founderscard-members-schmooze-and-booze-amid-classic-cars/</link>
			<dc:creator>Adrianne Jeffries</dc:creator>
				
		<guid isPermaLink="false">http://www.betabeat.com/?p=18406</guid>
		<description><![CDATA[<p><img class="size-large wp-image-18416 alignnone" style="margin-top: 5px; margin-bottom: 5px; margin-left: 10px; margin-right: 10px;" title="IMAG0305" src="http://nyobetabeat.files.wordpress.com/2011/10/imag0305.jpg?w=1024&h=612" alt="" width="553" height="330" /></p>
<p>Betabeat arrived at the Classic Car Club on Hudson and Spring just after 8 p.m. last night, where a group of about 60 entrepreneurs were milling about the Bentleys and Ferraris, sipping Bulldog London dry gin and Innis + Gunn Oak Aged beer, some of which had been sitting in ice in the back of one of the antique vehicles--was it a Porsche 911?</p>
<p><!--more--></p>
<p>Most of the founders present knew about as much about cars as we did. The crowd skewed tech--Betabeat ran into Roger Wu, organizer of the Stamford Tech Meetup; Zeb Dropkin, currently working on a crowdsourced rent database; Andy Thompson of Fast Society, who was there with a friend; Noah Dinkin of Fanbridge, who was on his way to the opera; and the jet-setting Courtney Boyd Meyers of The Next Web, who of course uses her Founderscard for discounts on hotels and airlines. The dress code varied--some came in suits--but the most common outfit was that independent CEO standby of collared shirt + jeans + blazer + dress shoes. They were there because they were all members of an exclusive group--well, somewhat exclusive-- savvy enough to own the gray, metallic, indie analog of AmEx Black for the self-employed, <a href="http://Founderscard.com">Founderscard</a>.</p>
<p>Founderscard founder Eric Kuhn was in and about the crowd in a dark blazer and light blue collar. He started the company after the rollercoaster ride of his first company, VarsityBooks, which he launched in the dot-com era, grew to 225 employees, raised a bunch of cash and had an IPO, then got delisted from the NASDAQ six months later when the market crashed. He whittled the company down to 14. He was able to turn it around by pivoting the business to work with schools instead of selling discounted textbooks directly to students, and got re-listed and sold the company three years ago.</p>
<p>"I remember during our IPO roadshow, we were staying at these crazy nice hotels using rates our investment bankers had," he said. "And I remember thinking, this is crazy, founders should be the ones getting these rates."</p>
<p>Now Founderscard offers discounts such as 10 percent off your AT&amp;T bill and 10 percent off American Airlines flights plus "elite" status. Mr. Kuhn pitches Founderscard to potential partners by pointing to the value of the American entrepreneur and how hard that customer is to reach. "The pitch is that they can reach Goldman Sachs fairly easily by picking up the phone. We're offering access to the founders whose companies are average size of 15 to 20 and the growth trajectory of some of those companies gives someone like American Airlines an opportunity to get in with rockstar tech founders."</p>
<p>For the founders, many said the card's events were as much of a draw as the discounts. David Tannenbaum, a mobile app developer, joined a few months ago, after he went to a Founderscard event as a guest and ended up meeting someone he's now working with--the CEO of Roboinvest, a New York-based social investing startup.</p>
<p>Ines Peschiera, founder of the design agency <a href="http://www.bell-n-whistle.com/">Bell &amp; Whistle</a>, was impressed at the quality of the organization. "I think [Mr. Kuhn] must have picked the right people to start the club in the beginning," she said. She's been a member for a year, and the composition of the Founderscard parties has changed, she said. "It's night and day," she said. "It used to be the real tight-knight New York tech scene." Now the crowd is more diverse, she said, which she appreciates.</p>
<p>The crowd is usually about 100 to 160 people, Mr. Kuhn said. We counted about 50 who were still lingering when we left. (Side note: we'd give the finger food an A.)</p>
<p>Betabeat met the Lichtensteins, a couple--he a filmmaker, she a playwright--who have been Founderscard members for about four months. Mark Lichtenstein passed around a card with a QR code on it. "I can trust people here to know what that is," he said.</p>
<p>Mr. Lichtenstein, in addition to being a filmmaker, is also an amateur magician as well as a veteran of ABC. "A bunch of people at ABC were also magicians," he said. "I know, isn't that weird? When we had downtime we'd just all sit around and talk about magic."</p>
<p>He's pursuing a venture in producing magic shows for television, since that art form needs work. "Usually it's a magician shooting who doesn't know anything about cameras, or a cameraman who doesn't know anything about magic," he explained.</p>
<p>As the night drew to a close, Mr. Kuhn gave his spiel about the loneliness and the glory of being an entrepreneur, and how those founders deserve corporate benefits just the same way Goldman Sachs employees do. Applause.</p>
<p>Then one of the Classic Car Club representatives drew business cards out of a bowl in a raffle for five day passes to that members-only organization. "My speech is simple," he said. "This is the Classic Car Club. If you're in the club, you can drive all of these cars."</p>
]]></description>
		<content:encoded><![CDATA[<p><img class="size-large wp-image-18416 alignnone" style="margin-top: 5px; margin-bottom: 5px; margin-left: 10px; margin-right: 10px;" title="IMAG0305" src="http://nyobetabeat.files.wordpress.com/2011/10/imag0305.jpg?w=1024&h=612" alt="" width="553" height="330" /></p>
<p>Betabeat arrived at the Classic Car Club on Hudson and Spring just after 8 p.m. last night, where a group of about 60 entrepreneurs were milling about the Bentleys and Ferraris, sipping Bulldog London dry gin and Innis + Gunn Oak Aged beer, some of which had been sitting in ice in the back of one of the antique vehicles--was it a Porsche 911?</p>
<p><!--more--></p>
<p>Most of the founders present knew about as much about cars as we did. The crowd skewed tech--Betabeat ran into Roger Wu, organizer of the Stamford Tech Meetup; Zeb Dropkin, currently working on a crowdsourced rent database; Andy Thompson of Fast Society, who was there with a friend; Noah Dinkin of Fanbridge, who was on his way to the opera; and the jet-setting Courtney Boyd Meyers of The Next Web, who of course uses her Founderscard for discounts on hotels and airlines. The dress code varied--some came in suits--but the most common outfit was that independent CEO standby of collared shirt + jeans + blazer + dress shoes. They were there because they were all members of an exclusive group--well, somewhat exclusive-- savvy enough to own the gray, metallic, indie analog of AmEx Black for the self-employed, <a href="http://Founderscard.com">Founderscard</a>.</p>
<p>Founderscard founder Eric Kuhn was in and about the crowd in a dark blazer and light blue collar. He started the company after the rollercoaster ride of his first company, VarsityBooks, which he launched in the dot-com era, grew to 225 employees, raised a bunch of cash and had an IPO, then got delisted from the NASDAQ six months later when the market crashed. He whittled the company down to 14. He was able to turn it around by pivoting the business to work with schools instead of selling discounted textbooks directly to students, and got re-listed and sold the company three years ago.</p>
<p>"I remember during our IPO roadshow, we were staying at these crazy nice hotels using rates our investment bankers had," he said. "And I remember thinking, this is crazy, founders should be the ones getting these rates."</p>
<p>Now Founderscard offers discounts such as 10 percent off your AT&amp;T bill and 10 percent off American Airlines flights plus "elite" status. Mr. Kuhn pitches Founderscard to potential partners by pointing to the value of the American entrepreneur and how hard that customer is to reach. "The pitch is that they can reach Goldman Sachs fairly easily by picking up the phone. We're offering access to the founders whose companies are average size of 15 to 20 and the growth trajectory of some of those companies gives someone like American Airlines an opportunity to get in with rockstar tech founders."</p>
<p>For the founders, many said the card's events were as much of a draw as the discounts. David Tannenbaum, a mobile app developer, joined a few months ago, after he went to a Founderscard event as a guest and ended up meeting someone he's now working with--the CEO of Roboinvest, a New York-based social investing startup.</p>
<p>Ines Peschiera, founder of the design agency <a href="http://www.bell-n-whistle.com/">Bell &amp; Whistle</a>, was impressed at the quality of the organization. "I think [Mr. Kuhn] must have picked the right people to start the club in the beginning," she said. She's been a member for a year, and the composition of the Founderscard parties has changed, she said. "It's night and day," she said. "It used to be the real tight-knight New York tech scene." Now the crowd is more diverse, she said, which she appreciates.</p>
<p>The crowd is usually about 100 to 160 people, Mr. Kuhn said. We counted about 50 who were still lingering when we left. (Side note: we'd give the finger food an A.)</p>
<p>Betabeat met the Lichtensteins, a couple--he a filmmaker, she a playwright--who have been Founderscard members for about four months. Mark Lichtenstein passed around a card with a QR code on it. "I can trust people here to know what that is," he said.</p>
<p>Mr. Lichtenstein, in addition to being a filmmaker, is also an amateur magician as well as a veteran of ABC. "A bunch of people at ABC were also magicians," he said. "I know, isn't that weird? When we had downtime we'd just all sit around and talk about magic."</p>
<p>He's pursuing a venture in producing magic shows for television, since that art form needs work. "Usually it's a magician shooting who doesn't know anything about cameras, or a cameraman who doesn't know anything about magic," he explained.</p>
<p>As the night drew to a close, Mr. Kuhn gave his spiel about the loneliness and the glory of being an entrepreneur, and how those founders deserve corporate benefits just the same way Goldman Sachs employees do. Applause.</p>
<p>Then one of the Classic Car Club representatives drew business cards out of a bowl in a raffle for five day passes to that members-only organization. "My speech is simple," he said. "This is the Classic Car Club. If you're in the club, you can drive all of these cars."</p>
]]></content:encoded>
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			<media:title type="html">jhanasobserver</media:title>
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		<title>FoundersCard Is Like AmEx Black, But For Startups</title>

		<comments>http://betabeat.com/2010/12/founderscard-is-like-amex-black-but-for-startups/#comments</comments>
		<pubDate>Thu, 09 Dec 2010 12:49:19 -0400</pubDate>
					<link>http://betabeat.com/2010/12/founderscard-is-like-amex-black-but-for-startups/</link>
			<dc:creator>Adrianne Jeffries</dc:creator>
				
		<guid isPermaLink="false">http://www.betabeat.com/?p=1031</guid>
		<description><![CDATA[<div id="article_container">
<p><div id="attachment_1035" class="wp-caption alignleft" style="width: 310px"><a rel="attachment wp-att-1035" href="http://www.betabeat.com/2010/12/09/founderscard-is-like-amex-black-but-for-startups/founderscard/"><img class="size-medium wp-image-1035 " style="margin: 5px 10px;" title="founderscard" src="http://nyobetabeat.files.wordpress.com/2011/03/founderscard.jpg?w=300&h=164" alt="" width="300" height="164" /></a><p class="wp-caption-text"> FoundersCard members seem to really enjoy board sports. </p></div></p>
</div>
<div>
<p>Foursquare is a member. So is Facebook.</p>
<p>"It always struck me as odd that these executives at these investment  banks and these top companies would get these fantastic perks, and it  was the entrepreneur, sort of the true value creators, that were left  out," New Yorker Eric Kuhn, who created FoundersCard, <a href="http://econsultancy.com/us/blog/6334-q-a-eric-kuhn-on-founders-card">told  Econsultancy in July</a>.</p>
<p>It sounds like Kuhn had a rough time with his previous venture,  Varsity Books, which was <a href="http://www.theeagleonline.com/news/story/varsitybooks-com-settles-industry-lawsuit/">sued  by the National Association of College Stores and had to settle</a>:  "When I was thinking about a new business, I kind of remembered the  loneliness and the challenges of being an entrepreneur attempting to  really convince the whole world that you're gonna build this great  company and feeling like everyone was against you and everything was a  great struggle," he said.</p>
<p><a href="https://founderscard.com/">FoundersCard</a> is a rewards  program that offers discounts and benefits like hotels, airlines, gym  and The Metropolitan Opera. The price tag for "leading entrepreneurs and  innovators" is just $149 a month. Members also get deals from startups  like fashion-rental service Rent The Runway and real-time advertising  provider OneRiot.</p>
<p>The other perk to getting a shiny FoundersCard—besides being able to  brag about it—is networking. FoundersCard hosts events in New York and  San Francisco where founders rub elbows at the Fairmont Hotel or Apple's  corporate headquarters.</p>
<p>Kuhn has kept pretty quiet about FoundersCard, preserving the sense  of exclusivity by relying on word of mouth (<a href="http://search.twitter.com/search?q=founderscard">read: Twitter</a>)  to advertise.</p>
<p>But for all the talk of helping out the little guy, execs from plenty  of major coporations like Google and Yahoo are also members.</p>
<p>We'll find out how picky FoundersCard is soon—there's an <a href="http://founderscard.com/events/34">event coming up</a> in NoHo  next month.</p>
<p><strong>ajeffries [at] observer.com | <a href="http://twitter.com/adrjeffries">@adrjeffries</a></strong></p>
</div>
]]></description>
		<content:encoded><![CDATA[<div id="article_container">
<p><div id="attachment_1035" class="wp-caption alignleft" style="width: 310px"><a rel="attachment wp-att-1035" href="http://www.betabeat.com/2010/12/09/founderscard-is-like-amex-black-but-for-startups/founderscard/"><img class="size-medium wp-image-1035 " style="margin: 5px 10px;" title="founderscard" src="http://nyobetabeat.files.wordpress.com/2011/03/founderscard.jpg?w=300&h=164" alt="" width="300" height="164" /></a><p class="wp-caption-text"> FoundersCard members seem to really enjoy board sports. </p></div></p>
</div>
<div>
<p>Foursquare is a member. So is Facebook.</p>
<p>"It always struck me as odd that these executives at these investment  banks and these top companies would get these fantastic perks, and it  was the entrepreneur, sort of the true value creators, that were left  out," New Yorker Eric Kuhn, who created FoundersCard, <a href="http://econsultancy.com/us/blog/6334-q-a-eric-kuhn-on-founders-card">told  Econsultancy in July</a>.</p>
<p>It sounds like Kuhn had a rough time with his previous venture,  Varsity Books, which was <a href="http://www.theeagleonline.com/news/story/varsitybooks-com-settles-industry-lawsuit/">sued  by the National Association of College Stores and had to settle</a>:  "When I was thinking about a new business, I kind of remembered the  loneliness and the challenges of being an entrepreneur attempting to  really convince the whole world that you're gonna build this great  company and feeling like everyone was against you and everything was a  great struggle," he said.</p>
<p><a href="https://founderscard.com/">FoundersCard</a> is a rewards  program that offers discounts and benefits like hotels, airlines, gym  and The Metropolitan Opera. The price tag for "leading entrepreneurs and  innovators" is just $149 a month. Members also get deals from startups  like fashion-rental service Rent The Runway and real-time advertising  provider OneRiot.</p>
<p>The other perk to getting a shiny FoundersCard—besides being able to  brag about it—is networking. FoundersCard hosts events in New York and  San Francisco where founders rub elbows at the Fairmont Hotel or Apple's  corporate headquarters.</p>
<p>Kuhn has kept pretty quiet about FoundersCard, preserving the sense  of exclusivity by relying on word of mouth (<a href="http://search.twitter.com/search?q=founderscard">read: Twitter</a>)  to advertise.</p>
<p>But for all the talk of helping out the little guy, execs from plenty  of major coporations like Google and Yahoo are also members.</p>
<p>We'll find out how picky FoundersCard is soon—there's an <a href="http://founderscard.com/events/34">event coming up</a> in NoHo  next month.</p>
<p><strong>ajeffries [at] observer.com | <a href="http://twitter.com/adrjeffries">@adrjeffries</a></strong></p>
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