Former New York Times food editor Amanda Hesser made a media splash a few years ago with the launch of a crowdsourced home-cooking site called Food52. Started with Merrill Stubs, who co-authored The Essential New York Times Cookbook with Ms. Hesser, Food52 has become a household name for certain Internet-savvy foodies. The site features recipes, a hotline for asking and answering food questions, as well as plenty of recipe contests. Now, Food52 has raised $2 million, according to a Form D filed with the SEC and published on FormDs.com.
The Next Sam Sifton
Food52 and Eater.com are in the middle of a guerrilla restaurant run-off where a group of “mavens of pop culture” sample and judge 16 New York eateries in a series of head-to-head match-ups. In today’s installment, Ricky Van Veen of CollegeHumor and the studio Notional, which is behind the new cooking show Rocco’s Dinner Party, reviews two Asian restaurants in a conversational style, complete with suggestions for Zagat. Did you know Mr. Van Veen once considered opening a chain of Kaoh Soi restaurants? “In addition to being a food novice, I’m also a racist,” Mr. Van Veen writes in an early caveat.