startup rundown

Startup Rundown: Food52 Doles Out Provisions and Etsy Makes it Virtually Impossible Not To Online Shop

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Blippar crosses the pond Introducing Blippar: the new advertising tool that’s kind of like a QR scanner, but cooler. The UK-based augmented reality app—now with offices in New York—helps companies create sweet, interactive advertisements. Using the Blippar app, consumers can scan (or “blipp”) special images, and watch as they instantaneously convert into videos, polls, Read More

Funding Fun

Cooking Site Food52 Raises $2 Million from Lerer Ventures and Others

Ms. Hesser and Ms. Stubbs

Former New York Times food editor Amanda Hesser made a media splash a few years ago with the launch of a crowdsourced home-cooking site called Food52. Started with Merrill Stubs, who co-authored The Essential New York Times Cookbook with Ms. Hesser, Food52 has become a household name for certain Internet-savvy foodies. The site features recipes, a hotline for asking and answering food questions, as well as plenty of recipe contests. Now, Food52 has raised $2 million, according to a Form D filed with the SEC and published on FormDs.com. Read More

The Next Sam Sifton

Ricky Van Veen, Restaurant Critic

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Food52 and Eater.com are in the middle of a guerrilla restaurant run-off where a group of “mavens of pop culture” sample and judge 16 New York eateries in a series of head-to-head match-ups. In today’s installment, Ricky Van Veen of CollegeHumor and the studio Notional, which is behind the new cooking show Rocco’s Dinner Party, reviews two Asian restaurants in a conversational style, complete with suggestions for Zagat. Did you know Mr. Van Veen once considered opening a chain of Kaoh Soi restaurants? “In addition to being a food novice, I’m also a racist,” Mr. Van Veen writes in an early caveat. Read More