Note: Seth Roberts submitted this column to Betabeat before his untimely death. We publish it now with a heavy heart and per his request will be making a donation to Amnesty International.
A few weeks ago my sister sent me a link to an article (“Butter is Back”) by Mark Bittman, the New York Times food writer. I told her I’d clicked on a link to the article but had forgotten to read it. She was incredulous. How could you not want to say “I told you so”?
Tasting Table, the daily epicurean email publication in the same vein as Thrillist, doesn’t fancy itself just another “To the trash bin with you!” newsletter. With stringent editorial standards (“no pay for play”) and a management team plucked from established print brands like Condé Nast, Tasting Table is quickly eking out a space for itself in the crowded foodie sphere.
The New York-based startup has doubled their year-over-year revenue for the last two years, and projects revenue of $10 million to $12 million and a count of two million readers by the end of 2012. Tasting Table does it by producing quality editorial work packaged into daily emails, with advertisements for various restaurants and bars sprinkled throughout.