Fitocracy, the gamified fitness app that boasts a Dick, Wang and Cocken on its staff roster, has just added a new intern to the team; sadly, his name is Kenny Yang, so dreams of building out a staff with names derived solely from penis synonyms have flown right out the window.
Mr. Yang did, however, score the position in a rather atypical way. In order to prove his devotion both to Fitocracy and the healthy lifestyle it promotes, Mr. Yang created a single-serving website called “Hire Kenny Yang,” complete with not one, not two, but six shirtless photos of himself. The photos illustrate Mr. Yang’s progression from 260-pound high school student to ripped-as-fuck “level 25 ninja.”
Welcome to New Fit City
Derek Flanzraich, the 25-year-old Harvard grad founder and CEO of Greatist, has had a pretty productive summer. Greatist, the online health and wellness hub he launched a little over a year ago just skipped past one million monthly uniques. And Mr. Flanzraich, whose PR rep pointed out that he “looks like an Abercrombie model,” (duly noted) procured himself a set of six-pack abs, albeit temporarily.
“It took me six weeks to get a six-pack and one-and-a-half weeks to lose it,” Mr. Flanzraich told Betabeat last week of the “#Absperiment,” he documented on the site.
Have your heard of this new contraption by Nike, the Fuelband? It’s the company’s latest attempt to capitalize on the techno-fitness craze, and you can’t get in on it.