Fitness 2.0

New Biometric T-Shirt Makes Fitbit Seem Like a Child’s Toy

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Companies that sell fitness tracking wristbands are having a hell of a time getting people to actually keep wearing them. Fitness tracking startup OMSignal thinks the way to get people to keep using the tech is to actually put the tracker in your clothing.

As of today, OMSignal is selling their new line of fitness tracking clothes, starting with a men’s line. The collection includes long sleeve and short sleeve shirts, which you buy along with a small black tracking box. The box — which you have to attach to whatever clothing item you’re wearing — is a tracking module that hooks up to the shirt and sends the biometric data to your phone via bluetooth. Read More

Fitness 2.0

Shocker: Cloud Company Reports People Love Putting Their Health Data in the Cloud

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Companies like Fitbit, who make fitness wearables and health trackers, purport to want to help businesses wire up their employees to improve productivity — and allegedly, employees love it, according to a convenient new report by The Human Cloud at Work project.

The project is a collaboration between Goldsmiths, University of London and cloud services company Rackspace. They worked with British businesses to hook their employees up to a combination of three wearables: an accelerometer wristband, a brain wave sensor, and a posture coaching device. Read More