It's Zuck's World We're Just Living In It
You’ll Never Guess Where Facebook Is Hiding Its Targeted Ad Icon
The Federal Trade Commission didn’t mince words about behavioral targeting when it said, back in 2009, that the online advertising industry needs to get better at self-policing, “or it will certainly invite legislation by Congress and a more regulatory approach by our Commission.”
In response, industry leaders developed a number of self-regulatory principles. One of their brilliant ideas? A little turquoise “AdChoices” icon on display ads that directs consumers to more information on behavioral targeting–sorry “interest-based advertising“–and how to opt-out. Read More
