Anyone that’s ever had the pleasure of a telephonic interaction with their unfriendly, corporate cable and broadband provider knows just how invested they are in upselling. Calling because your cable box stopped working for no discernable reason? Well, how would you like to add a landline while you wait. And wait. And wait. And wait.
The flip side of that upselling, of course, is hiding cheaper, unbundled options from consumers. Today, the Federal Communications Commission imposed an $800,000 fine on Comcast for failing to market its standalone broadband Internet service, reports PCWorld.
Internet Wants to Be Free
Sometime in the mid-nineties, my dad got an AOL account. Roughly two seconds after that, I fell down the rabbit hole of anonymous chat rooms and never quite got out–that is when I wasn’t getting the deadly, dreaded dial-up busy signal. AOL charged by the hour back then. Until the service switched to a flat monthly rate in October, 1996, the clock was always ticking, forcing you to make the Sophie’s Choice of where to spend your time online.
Now it seems the industry is heading back in that direction. Not by-the-hour, mind you, but a usage-based pricing model that would prompt viewers to consider whether, say, spending the weekend watching Friday Night Lights on Netflix is really worth it. (Answer: Clear eyes, full hearts, can’t lose.)