Get your wallet and brace for one-stop holiday shopping. CNET reports that Macy’s has teamed up with Diddy-owned clothier Sean Jean to create THE must-have gift for the men in your life: A fleece sweater that comes with a video screen sewn into the sleeve.
Stylish does not even begin to describe it. Also it’s great for costume parties, in case you want to dress up as a Times Square billboard.
Exit This Way
New York-based street style social network Thre.ad announced in an email sent out to users today that it will be shutting down. The company’s owners would probably rather you think of it as a pivot, however: According to the announcement, they’re folding Thre.ad into a new ecommerce site called That’s Foxy, which will deliver “shop-able products that are inspired by what’s trending in the community.”
XX in Tech
Many of the tech-talking ladies of Silicon Valley, like so many women with discretionary income to burn, love fashion. Only, if this New York Times piece–dubbed ”Breaking Tech’s Fashion Taboo”–is any indication, they’re not allowed to just enjoy a thing that they like. No, they must justify it.
Let us start by trotting out a truth apparently universally acknowledged, which is that style is suspect among denizens of the West Coast tech scene (or at least style that doesn’t involve the latest fashion in socks):
Stylecaster, the community-driven fashion platform, has teamed up with the Internet’s answer to Zooey Deschanel, Etsy, to help bring accessible fashion to the masses. The two NYC-based companies collaborated on a photoshoot near Etsy’s HQ at Dewey’s Candy Store in painfully hip Dumbo. It’s a powerful collision of New York startups and style, so be sure to don your best shades, lest you be blinded by the breathtaking twee-ness of it all.
Last April, Stephanie Clifford’s New York Times story, “One Size Fits Nobody,” went viral. (Or at least as viral as a non-Linsane animal-based memes can possibly go.) That’s probably because Ms. Clifford’s confession–that she varies anywhere from a size 4 to size 8 without gaining a pound–is a near-universal dilemma. Clothes Horse, a New York-based startup that launched publicly today, thinks it can solve that.
Brands like Bonobos, one of Clothes Horse’s beta test cases, use the startup’s software to embed a widget on their e-commerce site. After 30-seconds of questions like “What brand’s shirt fits you best?” or “Is it tight around the chest?” the widget spits out information on how that retailer’s items are likely to fit.
To do that, Clothes Horse uses an algorithm that combines a database of human measurements, sizing specifics from about 50 brands, and some kind of “secret sauce,” which cofounder Vik Venkatraman declined to describe.
Taking a Tumble
Betabeat’s just recieved word from three different sources familiar with the situation that Tumblr’s Rich Tong, Tumblr’s Fashion Director, is on his way out of the company.
Taking a Tumble
Earlier this year Tumblr was the toast of fashion week. The company’s fashion director, Rich Tong, negotiated access for influential Tumblr users to cover swanky events. The bloggers, once the red headed step children of Fashion Week, got access beyond their wildest dreams. The brands and designers got their shows covered on a hip social Read More
Taking a Tumble
Yesterday Betabeat wrote a post about some of the frustrations folks in the fashion industry have been venting about Tumblr–on their personal Tumblrs of course. Well, apparently, the story struck a nerve. Raman Kia, the Head of Digital Marketing at Starworks Group, laid things out in a post titled Exposed: The Actual Problem With Tumblr: Read More
Taking a Tumble
Tumblr is reportedly in the midst of raising its biggest round to date, bumping the company’s valuation to a whopping $800 million. But while Tumblr has great growth to go along with this funding, it still has almost no revenue, outside of the chump change it collects on paid themes and the partnerships it has with established industries.
One of Tumblr’s biggest success stories thus far has been its relationship with the fashion industry. Tumblr had its bloggers featured during fashion week. Big brand and startups have both invested heavily in the platform. For some startups, Tumblr is the audience network on which they built their business.
But patience is starting to wear thin, even among Tumblr’s fashionable fans. Many are tired of being asked to pay for sponsorships, especially when they would rather be investing in basic analytical tools which Tumblr seems unable or unwilling to deliver.
A new fashion start-up launching in September has secured backing from some of the biggest names in angel investing on the East and West coasts. Edition01 has raised around $500,000 from David Tisch, Ken Lerer and Ron Conway’s SV Angel to build an e-commerce site focusing on capsule collections: limited edition runs of products by designers like Donna Karan, Calvin Klein and Narciso Rodriguez.