eye for fashion
After a successful period of beta testing, Cloth — the iPhone app that lets you help your BFFAEAE decide on the totes perfect brunch outfit — officially launched to the public this morning.
Founded last year by Seth Porges, Wray Serna and Bradford Stephens, Cloth was inspired by people’s tendency to ask their friends for outfit advice when they’re getting ready to go somewhere. It aims to replicate every facet of the ~getting ready~ experience all within a single app.
Jesus died for our selfies
Good news for all of you men out there who strive to wear as few individual pieces of clothing as possible: a one-piece suit might soon be a reality.
The fascinating and, surprisingly, fashionable concept is called the Suitsy — a “business suit onesie hybrid” that combines pants, a dress shirt and a suit jacket all into one nifty garment, Business Insider reports. The proposal for the Suitsy is posted on Betabrand, a site that lets users create, crowdfund and manufacture ~cutting edge~ clothing ideas.
Snapping the perfect selfie can be a strenuous ordeal. Thankfully, Acer’s debuted a revolutionary contraption that’s way more functional — and not to mention wildly stylish — than even a selfie stick.
In honor of London’s Fashion Week, the tech company teamed up with designer Christian Cowan-Sanluis to create what they claim is “the world’s first Selfie-Hat.”
Building a fashion ecommerce brand is clunky. It combines the difficult aspects of product design and marketing the retail business, the most unscalable model of all.
Despite those challenges, men’s fashion ecommerce startup Frank & Oak has nabbed $15 million in Series B funding. They’ll use the cash to build a bigger marketing team and open a New York headquarters where they can start a community around the company.
Us men don’t have many opportunities to add a little pop to our wardrobe. We have a few conservative options in watches, belts and shoes, but every pair of cufflinks needs its own French cuff shirt, and trying to bling every day at the office quickly turns you into Needless Tie Bar Guy.
We do, however, all have smartphones. When treated correctly, they’re the perfect gateway to branch out stylistically. Unfortunately, there are few good tips on how to wear your phone, so if GQ won’t do it, we will.
Let's Go Shopping
Oh good god. This is what happens when a minor baseball league tries to understand the Internet.
At last night’s Kalamazoo Growlers game (that’s apparently a minor league baseball team, uh, somewhere), the players debuted a jersey filled with 300 selfies. The local newspaper declared it a “hit” with not only the fans, but the opposing team. “The jersey is really cool,” remarked one player from the Wisconsin Woodchucks. So cool.
You frequently see brick-and-mortar businesses start selling their wares on the interwebs, but it’s less common to see it work the other way around.
But that’s the case for Birchbox, the New York-based subscription service that sends customers monthly boxes of beauty and lifestyle products. The company — which scored $60 million in funding back in April — announced yesterday the opening of its first physical store in Manhattan’s Soho neighborhood, at 433 West Broadway.
Birchbox announced this morning that it’s just closed a $60 million Series B led by Viking Global Investors, along with existing investors First Round Capital, Accel Partners, Aspect Partners, Glynn Capital, Comcast Ventures, Sam Lessin, Consigliere Brand Capital, Slow Ventures, Red Swan Ventures and TriplePoint Venture Growth BDC Corp.
Because we know you’ve been tirelessly planning your outfit for the Academy Awards’ red carpet, we thought we’d better inform you that those Spanx you’ve picked out might literally be squishing your organs.
The Huffington Post recently asked a gastroenterologist, a dermatologist and a chiropractor to elaborate on the possible medical dangers of wearing Spanx and other shapewear, and their answers, quite frankly, are far scarier than your juice fast-induced bloating.
Your selfies may be alienating loved ones and acquaintances, but according to the New York Times, Instagram users’ activity may actually influence real-life fashion designers.
It’s not so much that designers are crafting hot-dog-leg pants or building entire collections to look like they’re being seen through the Rise filter. Rather, they’re using Insta as a way to keep up with which aesthetics the masses are digging these days, and even–in the case of no less a designer than Marc Jacobs–crowd-sourcing jewelry designs from time to time.