Rompers for dudes are cool, but we’re now officially with a new addition to the world of crowdfunded fashion.
Prepare to be amazed by the Undress, a garment that bills itself as “the world’s first fashionable and functional mobile changing room.” The duo who created it set out to raise $22,000 on Kickstarter; on November 1, they completed the campaign with a total of $615,663.
Ever desperately needed to search Yelp, but have just been so on-the-go that even whipping out your iPhone is inconvenient? Yeah, us neither — which is why we’re a little concerned about Intel’s new wearable.
Spawned from a partnership between Intel and Opening Ceremony, the device is called MICA, or My Intelligent Communication Accessory. Set to debut in early December for the exorbitant price of $495, MICA is a chunky bangle with a screen on the inner wrist, from which users can carry out a series of, quite frankly, pretty unexciting functions.
After a successful period of beta testing, Cloth — the iPhone app that lets you help your BFFAEAE decide on the totes perfect brunch outfit — officially launched to the public this morning.
Founded last year by Seth Porges, Wray Serna and Bradford Stephens, Cloth was inspired by people’s tendency to ask their friends for outfit advice when they’re getting ready to go somewhere. It aims to replicate every facet of the ~getting ready~ experience all within a single app.
Bonobos closed their Series D funding this morning at $55 million, bringing their total VC investments over $127 million. This time around, the injection will be used for building out the online retailer’s physical locations.
To the Cult of Disruption, opening physical stores may sound like innovation suicide, but the thing is, Bonobos stores don’t actually Read More
Welcome to Freshly Minted, where we examine an overlooked deal or funding announcement in tech from the past week, and tell you what you need to know, and why it matters.
This week’s deal: King-making VC firm Greycroft Partners raised its first growth fund for making even bigger bets on late-stage startups.
Greycroft Partners is Read More
Awards shows are never short on stuffiness masquerading as decorum — and you’d think that a ceremony for fashion industry insiders might be extra-uptight. But last night’s Fashion 2.0 Awards were anything but.
This was the fifth annual iteration of the awards show, which recognizes the fashion brands that use digital media best. The awards presenters are style bloggers and the honorees are fashion mavens who usually stay behind the scenes. The resultant atmosphere was laid-back, fun, modern and irreverent.
Guests arrived at the Merkin Concert Hall on West 67th Street and had their pictures taken in the carpeted lobby while bloggers milled about. Since many of the honorees were social media directors and bloggers, the lines were blurred as to who should be in front of the calendar and who should be behind it. We heard more than one pair of style bloggers (don’t they always socialize in twos?) wonder, “Should we go in front of the cameras or no?”
Good news for all you die-hard Gossip Girl fans who’d give anything to dress exactly like your favorite Upper East Side prep schoolers: there’s now an app for that.
Today marks the launch of Pradux, a new site that lets you buy the exact clothes worn by your fave characters on TV.
What’s a good publicity stunt without a stable of pretty women? Apparently even Y Combinator startups fall prey to that age-old logic. DNAInfo reports that Shoptiques, a fashion marketplace for local boutiques, has planned an elaborate jaunt around Manhattan today to dole out free hugs in exchange for some brand recognition. And judging from their Facebook page, looks like they’ll also have a ton of hot pink swag in tow.
Starting at 11 a.m., five models will begin giving free hugs out in SoHo, then travel up through Washington Square Park, Union Square, Times Square and end at Columbus Circle. The whole schtick is so well-planned that you can even track the models’ location on a sweetly-drawn map on Shoptiques’ website.
Oh You Fancy Huh?
The latest West Coast outfit to open up an outpost here in the chaotic environs of New York City: social commerce platform Polyvore. Their new neighborhood? Naturally it’s Soho, that downtown anthill swarming with fashionistas. While the company has had employees stationed here for years, the new office finally gives them a proper home.
Polyvore, which makes it easy for members to create those inspiration board-like collages so beloved by fashion bloggers and also to purchase whatever happens to be featured in those collages, just topped 17 million uniques per month. Over the last year the company has been working more closely with brands, including hosting its first fashion show in February, featuring FIT alums.
Cofounder Pasha Sadri told Betabeat via email that, “Being in close proximity to the fashion powerhouses of New York was a natural next step” for the company.
We should have seen this coming after New York Fashion Week’s odd obsession with QR codes. First came the Yves Saint Laurent eyeshadow in Facebook blue (helps highlight that glassy, staring-at-screens look in your eyes!). At £39, at least that’s cheaper than Christian Louboutin’s attempt at geekiness. The high-end shoe designer is offering its popular Lady Peep stiletto in a tech-inspired pattern for the fall.
There’s just one problem, besides the $1,695 price tag. The company seems to have confused “computer code” with a circuit diagram of a computer chip, according to the sales pitch on its website: