Goooood Morning Silicon Alley!

Best Tech Events This Week (Glamour Fashion Hackathon, Details Tech & Tastemakers Summit, NY Tech Meetup, Tech Picnic)

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This is a guest post from Gary Sharma (aka “The Guy with the Red Tie”), founder and CEO of GarysGuide and proud owner of a whole bunch of black suits, white shirts and, at last count, over 40 red ties. You can reach him at gary [at] garysguide.com.

Hope y’all had an amazing long weekend! :) Now, can we get away with white after Labor Day? My fashion-tech founder peeps say it’s a-okay! And speaking of fashion: One of the events to check out during the upcoming craziness of Mercedez-Benz Fashion Week (starting this Thursday) is the Tesla Sustainable Style Night at the Tesla showroom on 25th Street.

Also check out the award-winning Nolcha Fashion Week with runway shows and collections showcasing the hottest independent fashion designers! My friend Jill (cofounder/CEO, Modalyst) is co-organizing their Fashion Lounge + Media Brunch on September 12 (I’m giving away three Free passes). Email me for a special Invite to the Nolcha Fashion Week Closing Party (which I’m co-sponsoring).

Don’t miss this week: Beekman33 Salon (artist showcase + music startups + party, and I’m giving away five FREE passes) and the IndieCon Unconference are both on September 7. On September 8, you can choose between Glamour Magazine’s Fashion Hackathon and the NYC Tech Picnic Season Finale. Read More

Early Adopters

Supermodel Coco Rocha’s Social Media Game Is On Some Other Level

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As a supermodel–and here Betabeat can only conjecture–the product you’re selling, essentially, is you. Your matchstick stems, all the places you go, your cool attitude = you. Therefore, as with most celebrities (and increasingly regular humans) run-of-the-mill personal brand building on social media is directly tied to revenue.

But even if Coco Rocha‘s entire extended Canadian family depended on the number of her Instagram followers, you still have to respect the 24-year-old’s commitment. We discovered as much this afternoon at panel run by Decoded Fashion hosted on the mouth of a runway at Mercedes-Benz Fashion Week. Read More