After a successful period of beta testing, Cloth — the iPhone app that lets you help your BFFAEAE decide on the totes perfect brunch outfit — officially launched to the public this morning.
Founded last year by Seth Porges, Wray Serna and Bradford Stephens, Cloth was inspired by people’s tendency to ask their friends for outfit advice when they’re getting ready to go somewhere. It aims to replicate every facet of the ~getting ready~ experience all within a single app.
What do you do when you see a skirt you like, but don’t know where to buy it? If it’s being worn by an actual human, you might ask her where she got it. But what if the skirt you covet is taunting you from the confines of a papparazzi photo, an Instagram pic or a magazine? Read More