Fashion Tech

‘Cloth’ Lets Your Friends Choose Your Outfit From Afar

You can be just like this cool gal, cataloguing her outfits. (Cloth)

After a successful period of beta testing, Cloth — the iPhone app that lets you help your BFFAEAE decide on the totes perfect brunch outfit — officially launched to the public this morning.

Founded last year by Seth Porges, Wray Serna and Bradford Stephens, Cloth was inspired by people’s tendency to ask their friends for outfit advice when they’re getting ready to go somewhere. It aims to replicate every facet of the ~getting ready~ experience all within a single app. Read More