It’s been about 48 hours since interest in Ello flew off the damn charts, and the number of think pieces about its inevitable downfall is … well, expectedly enormous. Outside of the Medium.com designer circle-jerk about how unintuitive the interface is or complaints that a product in beta testings feels incomplete, most of the focus has been on Ello’s promise that they’ll never sell user data or put ads on the site. Mainly the claim is they’re either lying or just wrong, with headlines like “Ello Says You’re Not a Product, But You Are.”
The first piece of the why-Ello-is-doomed puzzle is their proposed freemium model, which many think just plainly won’t work. Instead of selling ads, data or putting up a paywall, Ello will eventually offer on-site purchases like multi-user logins, layout adjustments, or new ways of organizing your follows beyond Ello’s current Friends/Noise system.
Yesterday, we reported that Ello, the social network with a manifesto, had suddenly gone nuclear and was pulling in 4,000 invite requests per hour. Throughout the day, as word spread that Ello was the new safe haven for people fleeing Facebook’s invasive ads and purge of non-verified users, that number ramped up to over 27,000 and then to 31,000 requests per hour.
When we spoke to Ello founder Paul Buditz late last night, he was getting off a plane and totally exhausted. Ello was facing a crisis — traffic was coming in much faster than anticipated, and the Ello team was getting ready to stop all new invites to their site.
“It seems like we’ve got a big portion of the U.S. and much of Europe all trying to get on Ello at the same time,” Mr. Budnitz told Betabeat, saying that in the morning they’d have to “turn off the spigot for a while.”
But over the course of a few frantic meetings, the tech team has decided that Ello will stay online, soldiering through the storm and letting the hype-machine rage on.
Update #1: Overwhelmed by the deluge of new users, Ello almost choked off all access for new members, but have gone all-hands-on-deck to keep Ello alive and soldier on through the hype.
Update #2: Brands are showing up like crazy to make profiles on Ello — here’s why it won’t ruin everything.
When we broke the news about Ello, a new social network that claims to be the safe haven from its fiendishly invasive competition, it mostly fell on deaf ears — but the past six months were nothing compared to what’s happened in the past 24 hours.
Since the sudden Facebook exodus to Ello, requests to join went from 4,000 to 27,000+ per hour, Twitter exploded with desperate requests for invites, eBay responded with an enormous black market for invites, and Ello became the fifth hottest trend on Google searches. No big deal.
Update: #1 For anyone concerned about the future of Ello, they’ve assured us that the site will remain ad-free and porn friendly!
Update #2: Overwhelmed by the deluge of new users, Ello almost choked off all access for new members, but have gone all-hands-on-deck to keep Ello alive and soldier on through the hype.
Update #3: Brands are showing up like crazy to make profiles on Ello. Will it undermine everything Ello stands for? Nah.
When we broke the news of Ello’s impending launch last March, we worried it might be destined for obscurity, like the thousand other failed, would-be Facebook competitors. But the mysterious social network and anti-Facebook hideaway has suddenly exploded in popularity as Facebook has begun driving away artists, performers and the LGBTQ community.
When they started their roll-out in July, Ello got a few sign-ups from the mailing list generated from word-of-mouth buzz. Each day after, they grew twice as large, which ramped up to three times as large each day. Then, after The Daily Dot declared yesterday that “the great gay Facebook exodus” had begun, interest in Ello went nuclear. Ello’s founder told Betabeat that he’s seeing 4000 new signups each hour. People are frantically tweeting each other about Ello, and traffic on our Ello stories from six months back has exploded.
News of the News Corp.
Ever feel like Facebook’s targeted advertising has no idea who you are, sending you ads for women’s hygiene products when you’re a man, or ads for dating sites for ethnicities and religions you’re not even a part of? Well, consider yourself lucky that Facebook doesn’t know you too closely — evidently, it’s enough to drive Read More
Curation and aggregation drive online news. Reporters dig up and collect bits of information for their stories, other news sites aggregate and pass the stories along, and news ticker services boil them down further. But when we think of the news ecosystem, we often forget the one organization to rule them all: Google.
Google is, Read More
Off the Media
Remember how much you totally loved Facebook’s new Messenger app (JK please get it off our phones forever)? Well, there’s a chance Facebook’s going to be releasing another new app — and no, we’re not talking about that Slingshot thing.
Facebook has apparently built an app codenamed “Moments,” according to Techcrunch. The app, should it be released, would reportedly let users share personal updates with small groups of friends and family.
We’re saved! Finally, Facebook has announced it’s stepping in to put a stop to all the “clickbait.”
Sure, they largely created and encouraged today’s iteration of this problem (Upworthy, Buzzfeed, Viral Nova et al were founded almost exclusively around Facebook’s easy-to-game algorithms) and profited greatly from it. But now they’ve had enough and things are going to change.
I believe that. I also believe that things are going to get worse.
Facebook is down, everyone. We repeat: Facebook is down. If you visit Facebook.com now, you simply get a message saying:
Sorry, something went wrong. We’re working on getting this fixed as soon as we can.
To which we say: take your time, Facebook team. This is a great opportunity for the rest of us to Read More
A Florida preschool is facing backlash from a mother of a 4-year-old after her son was expelled because they were mad about a post she made on Facebook.
Ashley Habat wasn’t thrilled that the school didn’t give her enough time to prep her son Will for picture day, reports a Jacksonville television station.