Facebook held its much-anticipated fMC event (Facebook Marketing Conference or “for more cash,” depending on your perspective) at the Museum of Natural History in New York today. And its not that far from what we told you back in December when Betabeat leaked details of Facebook’s plan to sell your timeline to advertisers.
COO Sheryl Sandberg started out talking about Facebook’s role in the Arab Spring, before moving onto Facebook’s ability to change the public’s relationship with politicians and celebrities, then finally got to the big reveal: Facebook Premium. The old online ad model is fixated on companies “talking at their customers,” whereas, “They want to be a full part of the conversation.”
“It enables brands to find their voices… and to have genuine, personal relationships with their customers,” said Ms. Sandberg. Facebook, helping you built lasting, intimate bonds . . . with organizations that want to sell you shit. Read More