Forget That Fake Money
Both Facebook and Zynga filed documents with the SEC today detailing the terms of a new, more lax partnership. The two-year-old contract between the once interdependent companies–just check out their IPO filings–was slated to expire.
Under the loosened agreement, Zynga is free of a number of obligations, including implementing Facebook credits on Zynga game pages and using Facebook as its exclusive social platform. Naturally Zynga is interested in establishing its own network, with the ability to own its own players and establish its own ad relationships. Zynga also no longer has to display Facebook ad units, for example.
But Facebook also got one (big!) thing: the ability to develop its own games. That might explain why Zynga stock is trading almost 13 percent down after hours.
It's Who You Know
Let’s take a trip with the Ghost of Christmas Future. The year is 2016, and George Bailey, a former banker, now a part-time consultant, is looking for a 30-year fixed-rate mortgage for a co-op in the super-hot neighborhood of Bedford Falls (BeFa). He has never missed a loan payment and has zero credit card debt. He submits his information to the online-only PotterBank.com, but halfway through the application process, the website asks for his Facebook login. Then his Twitter. Then LinkedIn. The cartoon loan officer avatar begins to frown as the algorithm discovers Mr. Bailey’s taxi-driving buddy Ernie was once turned down by PotterBank for a loan; then it starts browsing his daughter Zuzu’s photo album, “Saturday Nite!” And what was this tweet from a few years back: “FML, about to jump off a goddamn bridge”?
Live Gamer, the robust e-commerce platform that helps publishers monetize video games, just announced an $8.5 million VC investment from Charles River Ventures and Kodiak Venture Partners, reports TechCrunch. According to its Crunchbase profile, that represents the company’s fourth investment round, bringing the company’s total funding to $36.3 million.
The startup, which is headquartered in New York City, already boasts high-profile partnerships to power micro transactions for gaming companies like EA, Sony, Real Networks, and THQ. Live Gamer’s platform lets publishers manage the merchandising and analytics of virtual goods. It also helps control support for in-game currency, payment gateways, virtual item gifting and more.