A newly betrothed Business Insider writer has a bone to pick with Facebook: Getting engaged ruined the social network for her. “Just like that, everything changed,” she reports. “Facebook knew I was betrothed. And it didn’t waste any time clogging up my news feed with ads” related to weddings, weddings and also weddings.
A few relatively-relevant ads are hardly going to make my Newsfeed any junkier than it already is. (Spotify! So-and-so shared a link! So-and-so likes Sprint!) As a newly-engaged woman, however, I’ve found the deluge of Facebook ads is only part of the story. The Internet and its advertisers, it seems, are all conspiring to make me a cuckoo-crazy-crackers bridezilla.
Here’s a brief guide to what happens once you make it official:
Nowadays Facebook is very cautious around the third rail that is sexual orientation. Sure, there’s a timeline icon just for gay marriage, but the company won’t serve up ladies seeking ladies to advertisers. But that wasn’t always the case.
Digiday has gotten its hands on an interesting piece of Internet history: the social network’s very first pitch to advertisers, from way back in spring 2004. The site was still thefacebook.com, it was only available on select college campuses, Peter Thiel hadn’t invested yet and that random dude was still chilling in the upper lefthand corner.
However, Eduardo Saverin was already talking up the site’s biggest advantage: data, and the targeting that allows advertisers to do.
A Long Island-based startup called Limited Run (formerly Limited Pressing) has raised concerns about Facebook ad rates and accused the company of asking for ad revenue in exchange for a page name swap. Juicy!
The quiet period is now over and Facebook has come out swinging, rushing to the defense of its besieged ad business. You just know they’ve been chomping at the bit for weeks.
The Wall Street Journal reports that comScore has released a study “partly commissioned” by Facebook and essentially claiming that yes, the social network’s ads are effective. Research Read More