Life in the Fab Lane

Report: Another Round of Layoffs for Fab

The Decoded Fashion Forum & Hackathon Finale - Fall 2013 Mercedes-Benz Fashion Week

November’s supposed to be a happy time for retailers, an opportunity to separate Americans dazed by tryptophan from their hard-earned dollars with a blitz of red-and-green advertising. But we’re guessing the offices of are pretty light on holiday spirit these days. According to AllThingsD, the company is planning still more layoffs. 

That would be the third round of cuts this year. Hasn’t anyone ever told CEO Jason Goldberg about the old bandaid-ripping trick?  Read More

Life in the Fab Lane

Bye Bye Bradford: Fab Cofounder Leaves His Day-to-Day Role

SMILE! (Photo by Stephen Lovekin/Getty Images for Mercedes-Benz Fashion Week)

Another change at Fab: Forbes reports that Bradford Shellhammer, the company’s character of a cofounder, is leaving his day-to-day role as chief designer. He’ll become a non-executive advisor.

Mr. Shellhammer sang a chipper tune on his way out the door, though. “Founding Fab was something I made in this world. And I am so very proud of that,” he wrote in a valedictory blog post, continuing: Read More


Booting Up: Dumps Daily Emails, Is Netflix the New HBO?

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Fab has axed its daily email blast and instead users can now “follow” designers or things they like on a Pinterest-esque board. Maybe that’ll help! [TechCrunch]

Apple is “aggressively” hiring for its iWatch device, which is slated to be released late next year. [MacRumors]

Netflix’s highly lauded new series Orange is the New Black is so good that some are deeming the streaming platform next HBO. Where’s the Girls knock off then? [paidContent]

Google’s sweet new digs in Bay View, Calif. are facing construction delays of up to a year due to design squabbles. [The Mercury News]

A video of Google’s highly anticipated Motorola-built smartphone Moto X was accidentally leaked by a Canadian company. From what fans gleaned from the now-pulled snippet,the sleek smartphone will have hands-free searches and access to its camera is activated when you twist your wrist. [Droid Life]

ECommerce Rules Everything Around Me

JackThreads Just Had Its Highest Sales Month Ever: ‘We Don’t Give the Store Away’

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If there were a word cloud for recent ecommerce reports, it would be shaped like a mushroom cloud with “over-hyped” “implosion,” “froth,” “down rounds,” and “suck it, America, Europe does it better,” all in extra large font.

So we weren’t expecting to hear that JackThreads, the men’s ecommerce site acquired by Thrillist in 2010, had its best revenue month ever in February, even bigger than typically high-selling holiday months. Growth in new members was up 366 percent year-over-year and double the growth in number of new users joining in November and December of 2012. Read More

Goooood Morning Silicon Alley!

Best Tech Events This Week (The “Sponsor Gary’s Red Tie @ SXSW” Edition!)


This is a guest post from Gary Sharma (aka “The Guy with the Red Tie”), founder and CEO of GarysGuide and proud owner of a whole bunch of black suits, white shirts and, at last count, over 40 red ties. You can reach him at gary [at]

Sooooo…it’s that time of the year again. SXSW (a.k.a. Spring Break for Geeks) is right around the corner, running March 8 to 12 in Austin, Texas. And you know what that means: Parties, parties ‘n more parties!! :) So, once again, we’re putting together what we hope will be THE definitive guide to all this year’s SXSW Interactive parties. We’ll be updating this list regularly, so check back often. And email me if you’re organizing an event or a party. Read More

New Startup On the Block

The Cools Wants to Help Stylish People Unload Their Stylish Castoffs

Mr. von Themsche (right). (Photo:

Picture the cash-grab hustle of eBay with the stylish sensibilities of Tumblr’s fashion community and you have The Cools,  the latest entrant to the social shopping fray, which offers users a chance to express themselves–and the ability to sell their stuff.

The site launched yesterday, with $2.5 million in funding from private investors including MTV founder Bob Pittman and a roster of big-name advisors, including LVMH heir Antoine Arnault, Fiat heir Lapo Elkann, and COO Beth Ferreira (as far as we know, not an heiress).

As you might expect from the presence of those names, browsing the site today reveals a lot of vintage and a lot of painfully fashion-forward clothing. Read More

Naughty By Nature

In No Way Does It Surprise Us That Fab’s All-Time Bestselling Item Is a Fancy Vibrator

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Racy Rebel Plum’s single bestselling product of all time? It’s not a pair of earrings, or a clever little teapot, or a framed poster about typography. According to CCO Bradford Shellhammer, speaking onstage at this morning’s session of Le Web in London, it’s a vibrator. Not only that, the site has sold “thousands and thousands” of vibrators–maybe even tens of thousands, he said. That’s a whole lot of sex toys.

Michael Arrington looked a little poleaxed and followed up by sharing that little data point on Twitter. Business Insider seemed even more flustered. “We’re not sure why” a vibrator would be so popular, the blog wrote through pursed lips. “Could be part of Fab’s former self shining through,” pointing to the site’s origins as a “Groupon-like startup with deals for the gay community.”

Frankly, we’re perplexed by all the prudishness. This is the same planet clamoring for 50 Shades of Grey, right?  Read More

Acquisitions Buys Llustre and Opens Up Shop in the UK

Name-changer. (Photo courtesy of

Fab took another step toward design-savvy world domination today, with the announcement that the company has acquired the British Isles’ own Llustre, which will become Fab UK. The move follows the February purchase of Casacanda and relaunch as

In a statement released this morning, Mr. Goldberg also announced that Maria Molland, previously of Thomson Reuters, will now be Chief European Officer for Fab, a role which is clearly on a growth track.

Shortly after the news broke this morning, CEO Jason Goldberg and CCO Bradford Shellhammer appeared across the pond at Le Web, where they were grilled good-naturedly by Mike Arrington about the announcement. Curious to know more about the team’s U.K. plans, we caught the talk via livestream.

Most of all, Mr. Arrington wanted to know why Mr. Goldberg and Mr. Shellhammer decided to buy “a clone” rather than “crushing” Llustre. The certainly hadn’t responded well to the existence of the Samwer brothers’ copycat Bamarang; why give quarter to this company? Read More


Gary Sharma’s 16th Annual Webby Awards Highlights (Steve Jobs Tribute, Richard Dreyfuss, Bjork, Patton Oswalt, Cat Memes and More)

The Annual Webby Awards - Inside

Justin Long, Richard Dreyfuss and John Hodgman at the 16th Annual Webby Awards.

This is a guest post from Gary Sharma (aka “The Guy with the Red Tie”), Founder & CEO of GarysGuide and proud owner of a whole bunch of black suits, white shirts and, at last count, over 40 red ties. You can reach him at Read More

What's New

Fab Goes Hard On Social, Integrating Deeper with Facebook

Soon, this will be it. (Courtesy got its latest revamp this morning, introducing a host of snazzy new social features. We hope your Facebook friends have good taste.

Fab CEO Jason Goldberg walked us through the changes via phone, boiling them down to improving the product discovery experience. Though the site adds new features regularly, the changes going live today are the first big revamp in “quite a decent amount of time,” says Mr. Goldberg. “There’s a hundred-plus new enhancements.” He explained that it’s all “about how do you help people discover stuff better than just throwing up a catalog.” Read More