The trouble with producing a wildly successful viral video is that everything you do afterwards is going to pale in comparison–and now the folks at Dollar Shave Club appear to be learning this the hard way.
The Santa Monica-based company sends you “fucking great” razors for a premium of $1-9/month. In startup parlance: It’s like Birchbox, but for razors! The company’s hilarious video went viral in March, and to date it’s netted almost 5 million views. But not everyone is happy with Dollar Shave Club’s customer service, including one of New York’s most celebrated tech founders. Read More