Better than writing a note on your hand.

The last time Betabeat checked in with Pebble the smartwatch, Y Combinator alum Eric Migicovsky had raised some $4.6 million on Kickstarter for an idea that struggled to find venture capital backing despite, you know, actually making revenue. (For those of you keeping track at home, Pebble has added $3 million on top of that for a total of $7.6 million--and counting!--with 17 days left to go.) Yesterday, Mr. Migicovsky got The New York Times treatment.

Now, all the fuss seems to have migrated over to the agenda for TechCrunch Disrupt. The conference just announced that for the first time in New York, the event will feature something called "Hardware Alley" alongside its standard "Start-up Alley" showcase on May 23rd. "We’re looking for promising hardware startups," writes TechCrunch. "Got a disruptive Kickstarter project?" Gee, wonder who they're talking about there.

Spots for Hardware Alley are apparently filling up fast. But does that mean that VCs will reconsider the manufacturing headache and low retail margins of backing hardware plays? Not not necessarily, says John Battelle. On his blog, Mr. Battelle wondered why mainstream VCs shrugged off Pebble, even after its potential became clear. He speculated that it might have something to do with a little behemoth with a $556 billion market cap. After all, Mr. Migicovsky is planning a Watch App Store and software development for Pebble to let developers build apps.

If we’ve learned anything about Apple over the years, it’s that Apple is driven by its hardware business. It makes its profits by selling hardware – and it’s built a beautiful closed software ecosystem to insure those hardware sales. Pebble forces an interesting question: Does Apple care about new form factors for hardware? Or is it content to build out just the “core” hardware platform, and allow anyone to innovate in new hardware instances? Would Apple be cool with someone building, say, a larger form factor of the iPhone, perhaps tablet-sized, driven by your iPhone?

I don’t know the answer to that question (and doubt Apple would answer my call asking such a question), so I’ll toss it out to you. What do you all think? Is Pebble playing with fire here? Would Apple ever change its developer terms of services to cut the new company off?

Regardless of whether Apple played a factor in investment decisions, we imagine the Cupertino contingent probably isn't hot on the idea of Mr. Migicovsky already being compared to Steve Jobs.

Mr. Migicovsky

Yesterday, we called it. The fact that Pebble the e-paper watch had raised $3.5 million with more than a month to go meant that KickStarter had hit the tipping point, surpassing even Double Fine Adventure's previous high-score of $3,336,371. Maybe we shoulda waited awhile. Between now and then, Pebble has raised another million and change. The new total is $4,625,453 from 32,120 backers with 30 days to go.

At this rate, Pebble is going to raise $34 million before the jig's up and Kickstarter should just secede from the Union and start minting their own currency. Maybe cfundrs or crowdsies™ or something.

As Bloomberg noted yesterday, Pebble founder Eric Migicovsky hit a roadblock before trying his hand on Kickstarter. In fact, Mr. Migicovsky went through the same Y Combinator class as Tutorspree and even "outperformed others by actually generating revenue." That got Pebble to the next stage, raising $375,000 from four angel investors, including Google alum and Y Combinator partner Paul Buchheit and DFJ cofounder Tim Draper. But venture capitalists balked at the manufacturing headache of a hardware project.

Betabeat heard the same thing from Reddit cofunder Alexis Ohanian last night. At a book party on the Gawker rooftop, Y Combinator's "Ambassador to the East" said people were already drawing comparisons between Mr. Migicovsky and Steve Jobs for his astounding attention to design. Pebble's notion of opening up a Watch App Store and software development kit to let coders build apps for the watch certainly sounds Jobesian to us.

But if that's not enough hype for you, how about the fact that Pebble made $23,585 in the time it took us to write this post? Actually, make that $26,550. Okay, we're going to stop now.