The War on Email

Inbox Heroes: Calming the Email Madness

Mr. Didier.

Eric Didier is a serial entrepreneur and the CEO and co-founder of ividence, a technology startup that applies the type of behavioral targeting used in retention emails to the email acquisition market.

As an entrepreneur, husband, father to three (wonderful!) children, and active member in a number of groups and associations, I get a lot of email. As do many of you.

At ividence, we send customer acquisition emails to records who have opted in to hear about special offers. Knowing how quickly our inboxes get overloaded, ividence operates on the principle that email is only valuable to people who want it.

But even emails you want—from friends, family, colleagues and companies—can quickly overwhelm. These are the tips and tricks I use to make my inbox a saner place. Read More