the startup rundown

Startup News: Time’s NYC 10 in Tech, Rx Sunglasses Online and Amazon’s Hot Sister

(Source: Warby Parker)

PERFECT TEN. Last Wednesday Time Inc. brought together editors from many of their news properties to bestow upon us the “10 NYC Startups to Watch.” Only in the startup picking game since lat year’s Internet Week, Time Inc. has already picked winners like GroupMe, which was purchased by Skype for a supposed $85 milion.

The startups that made the cut for 2012 are Adaptly, a social advertising platform; Art.sy, the Pandora of art; Codeacademy, an interactive self-paced tool to learn to code; Enterproid, a mobile platform to segregate work from personal information on a single mobile device; Fab—you already know what Fab does; Fancy Hands, a provider of virtual personal assistants; Loosecubes, a matchmaker for workers and workspaces SideTour; a community marketplace for booking and hosting adventures, Stamped; a five-star-only mobile rating app and Truth Art Beauty; an online platform where users can custom-create skincare blends.

FOUNDER POWER. This Friday Women 2.0 is hosting their New York Founder Friday at 16 East 34th Street. Featured founders Cheryl Yeoh of CityPockets and Eloise Bune of GraciousEloise will begin speaking at 7 p.m. but the event will kick off at 6 p.m. with an introduction by Matt Wolfrom of Makovsky and Company, the event’s sponsor. Founder Friday is free, and open to people of all genders, unlike the LOL-inducing “Jews against the Internet” rally, which is $10 and closed to women. Unfortunately, Founder Friday is already at capacity. Add your name to the wait list and cross your fingers.

RALLY IN THE ALLEY. The Association for a Better New York Foundation and Mayor Bloomberg honored the city’s technology leaders in Union Square last Thursday including Foursquare cofounder Dennis Crowley, Greycroft’s Alan Patricof, ideeli CEO Paul Hurley and NYTM cofounder Dawn Barber. The Lew Rudin Founder’s Award went to New York City deputy mayor for economic development Robert Steel. Read More

Starship Enterprise

Enterproid, a Startup that Separates the Personal and Professional on Android Devices, Raises $11 M.

We really wanted to use the headline Enterp the Void, but it made no sense.

Enterproid isn’t exactly a name that rolls off the tongue, which is why Betabeat recognized it immediately when we saw TechCrunch post that the New York-based company had raised $11 million in a Series A round from Google Ventures, Comcast, and Qualcomm. The startup uses a platform called Divide to let corporations offer their employees the ability to make distinct professional and personal profiles on the same Android device.

We recognized the name from an interview Betabeat did last week with Kirill Sheynkman, the VC running RTP, a $750 million fund backed by Leonid Boguslavsky, aka Russia’s number two tech investor after Yuri Milner.

At the time, Mr. Sheynkman, who invests in IT, SaaS and cloud computing companies pointed to Enterproid as an outlier in the New York’s mainly consumer-facing tech scene. Read More