Pivot Strat

SpotOn, Venue Recommender Pivots: Now Fondu, Food Venue Recommender

SpotOn pivots, obtains swooshy logo achievement.

SpotOn, which launched at TechCrunch Disrupt, had massive home court support from members of the New York tech scene. The startup didn’t make it to the finals but got a bit of buzz. Following the event, the team “spent a lot of time refining the recommendation engine and testing with users,” according to its entry on Crunchbase, and “based on extensive user feedback,” opted for a pivot—sorry, opted to “evolve their product.” SpotOn was a Foursquare-esque recommender for new coffee shops, restaurants, bars and so on, which Betabeat found head-scratchingly redundant next to Foursquare’s Explore feature. Read More