After Traffic Boom, Chris Hughes-Backed Upworthy Raises $4 M. to Find Actually Important Viral Videos
After six months, news aggregator Upworthy has proven that viral videos work as a conduit for politically-relevant information just as well as, say, cats or Carly Rae Jepsen. The Chris Hughes-backed site, which describes itself as “social media with a mission,” picked up an impressive six million uniques in September according to Google Analytics, up from just over 4 million in August.
To help catapult that growth, the company has raised $4 million from the venture capital firm NEA, as well as a host of familiar angel investors, including Reddit cofounder Alexis Ohanian and BuzzFeed cofounder John Johnson. Mr. Hughes, who is also fighting the good fight as owner of the The New Republic, reupped, participating in this round as well, the company confirmed. Read More