Apple in Your Eye
Even as we speak, you are leaving digital bread crumbs scattered all over the Internet, there for the taking by marketers. Nor do the details have to be anything particularly consequential to translate into a money-making opportunity.
For example: Orbitz has realized that customers who visit its site from a Mac tend to spend more money on hotels. The company is therefore adjusting its search results accordingly.
New York-based Usablenet is the largest provider of mobile and multiplatform services for brands, powering the mobile presences of 75 of the top 300 retailers–so why have we never heard of them?
Usablenet was founded way back in the dark ages, after the 90′s dotcom boom but far before the current one, in 2000. Its original business was focused on making websites more accessible for the visually impaired, which typically boiled down to translating complicated website designs into sleeker, simpler formats that were easier to read. But when smartphones began their prodigious rise, Usablenet wised up quick and used what they’d learned from making websites for the visually impaired to begin building simple mobile sites for clients. They began doing so as early as 2006–way before ‘mobile’ became a buzzword–with just a three person team situated in a 6th-floor walkup on the Lower East Side.
Betabeat was working this morning and not looking for Knicks tickets on company time when we wandered over to SeatGeek, the hometown sports tickets aggregator, and typed in a search for NBA games. In the event you haven’t heard: NBA players and team owners recently announced a tentative agreement to restart the season on December 25 after a long contract negotiation stalemate ended. Imagine our surprise when we saw what appeared to be a normal season.