Fashion Tech

Reverse Disruption: Online Retailer Bonobos Lands $55 Million to Open Brick & Mortar Stores

Nothing in this room is for sale. (Photo via Bonobos)

Bonobos closed their Series D funding this morning at $55 million, bringing their total VC investments over $127 million. This time around, the injection will be used for building out the online retailer’s physical locations.

To the Cult of Disruption, opening physical stores may sound like innovation suicide, but the thing is, Bonobos stores don’t actually Read More

Profiles

Hatched: Anastasia Leng on Leaving Google to Start a Million-Dollar Company

Ms. Leng (second from left) and the Hatch team. (Photo by Jordyn Taylor)

If you’d looked for Anastasia Leng five years ago, you’d find her on Google’s New Business Development team in London, working on products like Google Wallet and Google Chrome years before they were released to the public.

But when we found Ms. Leng, it was in the tiny Manhattan office of Hatch, the ecommerce company she founded with fellow ex-Googler Ryan Hayward. Ms. Leng is also Hatch’s chief business officer. Launched in November 2012 — just a few months after Ms. Leng quit her job at Google — the site lets users commission personalized gifts from vetted makers, artists and designers. Read More

Shopper's Delight

Keaton Row, the Online Matchmaker for Ladies Seeking Stylists, Names New CTO

A smattering of stylists. (Screengrab via Keaton Row)

Keaton Row, the ecommerce site that matches stylists with clients, is beefing up its tech offerings with a new chief technology officer.

If you haven’t heard of Keaton Row yet, think of it like an Avon for personal styling. After you sign up, you’ll answer a few questions about your body type and fashion preferences. Then, the site gives you a choice of five stylists. You pick one, and she emails you to talk about what you’re looking for. Answer a few more questions and, within 48 hours, she provides you with your own look book full of clothes that meet your requests. Read More

Shopper's Delight

Farfetch Nabs Whopping $66M in Funding

She looks really excited about it! (Screengrab via Farfetch)

Upscale ecommerce mecca Farfetch is getting even more swanky thanks to a $66 million capital injection, led by the private equity firm Vitruvian Partners.

Farfetch’s existing investors Condé Nast International and Advent Ventures participated, according to a prepared release, along with new investor Richard Chen from Chinese VC firm Ceyuan.

Portuguese entrepreneur José Neves founded Farfetch Read More

ECommerce Rules Everything Around Me

Retailers Really Sad They Can No Longer Advertise At You For Free Via Gmail

She's pulling in a mill as we speak. (Photo via Getty)

Gmail’s new inboxes have elicited many an aggravated response from users who expect the free service to be exactly the way they want it at all times and never change. And now, retailers are weighing in with their own tales of woe and disappointment.

To be specific, ecommerce types are “up in arms,” the New York Times reports, about the fact that their endless stream of junk mail is now relegated to a folder labeled “promotional.” Read More

They're Watching

Department Stores Now Using Your Smartphone To Track Your Every Move

Oh, cool. (Screengrab: RetailNext.net)

This spring, Nordstrom watched its customers skulk around the department store on-camera and tracked their habits through cell phone signals, as if life were just one big game of The Sims, the New York Times reports. Nordy’s ended the experiment in May, because touchy customers complained for some reason.

But the Times mentions retail analytics company RetailNext in the story, and that company’s site names a host of retailers that use its technology, including Bloomingdale’s, American Apparel and Verizon. Read More