Play Your Video Games
Does anything rouse anger quite like gaming? Consumerist has just concluded its tournament for the worst company in America, and for the second year in a row, Electronic Arts took the top spot. That means Consumerist readers hate EA even worse than Bank of America, a company that’ll basically pick your pocket if you let your bank balance drop below a certain threshold. It wasn’t even close: 78 percent of voters picked EA.
At the Innovation Uncensored conference in San Francisco today, Zynga CEO Marc Pincus offered interviewer Bob Safian a unique take on “innovation,” as defined by the controversial company. Unlike the startup buzzword, or even the dusty old Oxford English Dictionary, Mr. Pincus takes a more liberal approach to the term:
Live Gamer, the robust e-commerce platform that helps publishers monetize video games, just announced an $8.5 million VC investment from Charles River Ventures and Kodiak Venture Partners, reports TechCrunch. According to its Crunchbase profile, that represents the company’s fourth investment round, bringing the company’s total funding to $36.3 million.
The startup, which is headquartered in New York City, already boasts high-profile partnerships to power micro transactions for gaming companies like EA, Sony, Real Networks, and THQ. Live Gamer’s platform lets publishers manage the merchandising and analytics of virtual goods. It also helps control support for in-game currency, payment gateways, virtual item gifting and more.