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Why Google Customizes Results When You Search for ‘Obama,’ But Not for ‘Romney’

Is Google anti-Mittens? (Photo: Wikimedia)

Just in time for Election Day, the Wall Street Journal decided to conduct a little experiment in personalized search on Google, inspired by Duck Duck Go founder Gabriel Weinberg. (It should be noted that Mr. Weinberg has a little skin in the game. Duck Duck Go is a privacy-protecting search engine, funded by Union Square Ventures.)

Back in September, Mr. Weinberg found that some users who searched for “Obama,” “abortion” and “gun control” on Google got back results with links to articles that referenced the president under the search label “you recently searched for Obama.” But when users replaced “Obama” with “Romney,” that label and the customized search results didn’t pop up. Read More