Dynasty

Mitt Romney’s Grandkids Made More Money on DoubleClick Than Most of You

Why are you jogging in a polo, Mitt? (Photo: flickr.com/marcn)

As anyone who’s paid any attention over the last six months will undoubtedly already know, Mitt Romney has about five dollars more than God. Consequently, the man does things like set up trust funds for his children and grandchildren, which has enabled the Romney clan, as a whole, to sidestep paying quite a lot of taxes. And that’s why there are little Romneys scampering about who probably did better at Bubble 1.0 than many of you.

According to Bloomberg News: Read More

Ad-Tech

Will The Next DoubleClick Come From Wonky World of Ad Verification?

Mr. Netzer

Looking back through the all-too-brief annals of New York tech history, DoubleClick is arguably the city’s most successful exit. The company has always been less-famous for the unsexy business of what it does (dynamic ad serving) than for the fact that Google plunked down a jaw-dropping $3.1 billion for it in 2007. It was the spoils from Doubleclick that enabled Kevin Ryan to go on to launch Gilt Groupe, which begat GroupMe, and so on and so forth. Now, another New York City ad-tech startup is hoping to follow DoubleClick’s lead.

Yesterday DoubleVerify announced that it picked up $33 million from the likes of First Round Capital and JMI Equity. As co-founder Oren Netzer told VentureBeat, “We had half a dozen offers, but JMI was the best choice for a new partner because they know the space so well. We want to be the next DoubleClick and JMI helped DoubleClick grow and eventually be sold to Google for $3.1 billion.” Read More

What If...

What If… Yahoo Had Bought DoubleClick Before Google Could?

what if watcher

It was 1995 and Kevin O’Connor was sitting in a basement in suburban Atlanta with Dwight Merriman trying to figure out how to build a business on this new thing called the internet.

“We thought maybe car sales would be big. We figured porn would be huge, but we didn’t want to get into that. Eventually we settled on ad sales,” says Mr. O’Connor, who along with Dwight Merriman and Kevin Ryan, would go on to build the DoubleClick dynamic ad serving technology that became Silicon Alley’s biggest exit and the engine behind Google’s profits. Read More

Ad-Tech

DOJ To Google: Yeah, We’re Gonna Need to Take Another Look at That AdMeld Deal

admeld

Last month, the news that Google wanted to acquire New York-based AdMeld, a platform that helps publishers sell display advertising inventory, for $400 million felt a little like deja-vu. After all, it was another local acquisition, Google’s $3.2 billion purchase of ad exchange company DoubleClick back in 2007, that helped define Google’s dominance in online advertising. Apparently, the Department of Justice felt similar rumblings. Read More

Ad-Tech

For $400 M. Google Gets AdMeld and a new Conflict of Interest

Google’s dominance in search often makes acquiring new companies difficult. It had to agree to a number of big concessions when acquiring travel data giant ITA.

Now Mike Arrington is reporting that Google has plunked down $400 million for New York based AdMeld, which helps publishers to sell their excess inventory across multiple ad networks.

“It’s going to be tricky,” says ENIAC Venture’s Nihal Mehta. “Because now Google will own the platform for helping publishers find the best ad network, while themselves owning one of the major ad networks.”  Read More