the startup rundown
Do It For the Kiddies
HOP SCOTCH. New York City based Next Jump, a company that strives to better match consumers with businesses, has raised over $500,000 to bring technology into more than 750 classrooms. The campaign, which started late last year, funds projects submitted through DonorsChoose by shoppers on OO.com, Next Jump’s discounts and deals website. The initiative has already impacted the lives of 85,000 NYC students, most of them in needy public schools.
TARGET MARKET. PeerIndex, the social influence marketing platform, has raised nearly $3 million in Series A funding led by Antrak Capital. NYC resident and former Thomson Reuters CEO Tom Glocer also invested in the round. PeerIndex, whose CTO is New York tech evangelist Sanford Dickert, seeks to identify “influential individuals” on social media and “facilitates sampling interactions between brands and these influencers.” Sounds effective—but kind of creepy.
Finally, there’s a feel-good reason to keep the Jeremy Lin puns coming. SeatGeek and Breadpig have teamed up to give away two tickets to the Knicks-Cavalier’s game at Madison Square Garden next Wednesday, February 29th . . . aaaaaand the chance to experience the Linsanity alongside Reddit cofounder and “all around good guy” Alexis Ohanian. (Those aren’t scare quotes, Mr. Ohanian really is the nicest, but we like that goodness is listed as part of his appeal.)
The philanthropic collabo is being facilitated by DonorsChoose.org. Mr. Ohanian told Betabeat that he will soon be joining the startup’s advisory board. “WOO for NY startups,” he emailed. Since this is for a good cause, we’ll refrain from asking him to step away from the pom-poms. Anyone who makes a donation of $10 or more towards physical education projects in New York City schools is eligible to win the tickets. The initiative, which did a soft launch last Friday, has already raised $1,561. Deadline for donations is next Monday at midnight.