David vs. Googliath

Googleplex East Plays Chicken With Tennant Donny Deutsch Over Plans to Expand Within Its Block-Sized Building

No more Deutschland?

The last time Betabeat was at Googleplex East, we rode the elevator up with a Russian-speaking developer sporting a Google “5th floor” t-shirt. But if the search giant has its way, those floor-pride shirts might soon read “14th” and “15th.”

For now, however, Donnie Deutsch, the ad exec and former CNBC host that New York magazine called “the last of the Madison Avenue wild men,” is standing in the way. His advertising agency has a lease for 140,000 square feet on the 14th and 15th floors that doesn’t end until 2013, reports the New York Post.

Google has been trying to buy out tenants in plans to expand within its 2.9 million square foot building, “which looms over the neighborhood and provides great light and air to its tenants.” Read More