A Startup Is Born

To Bootstrap a Customer Loyalty Startup, a Founder of Mirth Performs ‘Airbnb Arbitrage’


Did your Groupons for Brazilian jiu-jitsu classes in Murray Hill, Brazilian food in Bay Ridge, and a Brazilian wax in Soho expire unused again? Wouldn’t it be nice if you could be rewarded for patronizing restaurants and businesses you actually go to?

This is the premise of Mirth, a self-described “principled objection to the frenzy of deals.” The new customer loyalty app was presented and launched at TechCrunch’s Disrupt NYC last week by co-founders Jeremy Philip Galen and Phil Reichenberger. Read More