YOUTUBE U.

Unwrapping the $900 Million Disney/Maker Deal

maker

Earlier last week it was announced that Disney is acquiring Maker Studios for $500 million dollars. With over 5.5 billion video views a month Maker is the number one YouTube MCN (Multi-Channel Network—a term for the companies that represent YouTube channels and sell ads against them) for total monthly views as well as minutes per viewer. The acquisition will scale Disney’s digital media business, capture youth consumers, and leverage untapped YouTube creator intellectual property. However, the deal is not without its risks. Read More