Survey Says

Online Shoppers Less Likely to Purchase From Someone If They See They’re Black or Tattooed

(Photo: Jennifer Doleac/NYDN)

So much for Obama’s presidency changing all of this: a new study reveals that online shoppers are less likely to purchase¬†electronics from black or tattooed sellers.¬†

Researchers from the University of Virginia posted 1,200 online classified ads for Apple iPods featuring three different hands: white, black or white with a tattoo. Turns out a lot of the buyers were extremely discriminatory because bids for iPods with the black or tattooed hands showing received 18 percent fewer offers. Read More