Disrupting Your Face

Watch Warby Parker’s First TV Ad, Targeted Exclusively to Hipster Homes

(Photo: Warby Parker)

All that company-subsidized beer pong must be inspiring. Warby Parker*, the online glasses retailer, has decided to expand its marketing efforts to the small screen. Rather than just promote their $95 try-at-home model on the web or through cool kid pop-up stores and kiosks in Standard hotels, the company is investingĀ $250,000–a small fraction of its $50.3 millon in VC funding–in a small-scale, highly-targeted TV ad strategy.

The New York Times reports that the company is saving money by sending the ad, featuring anthropomorphized eyeballs riding on unicycles, to its (very) particular target market: Read More

Linkages

Booting Up: The Rich Get Richer Edition

(Photo: Glamour)

Freshly-minted Yahoo CEO Marissa Mayer is set to make $60 million in overall compensation, including a multi-million dollar bonus for staying on for more than five years. The money will reportedly reek of desperation. [AllThingsD]

Speaking of Ms. Mayer, here is her first memo to the Yahoo team. It’s marked “privileged and confidential”–oops. [AllThingsD]

Google earned $12.1B in Q2. Suddenly Ms. Mayer’s $60 million is starting to look quite paltry. [VentureBeat]

The Daily Show is making its way back to the TVs of DirecTV customers, as the provider finally reached a deal with Viacom. [Engadget]

Reddit has composed a comprehensive timeline of the gut-wrenching fatal shooting that took place in Colorado last night. [Reddit]

Cordcutting

Cable Companies’ Solution to the Internet: Guess We’re Gonna Have to Sell Better Porn?

Preemium content?

It is a truth universally acknowledged that a cable company once in possession of a good fortune must be in want of a new revenue stream. In fact, cable and satellite companies have lost such a sizable chunk of the self-pleasuring market that they’re finally admitting, out loud, that they have a pornography problem.

The Wall Street Journal reports that recent weak pay-per-view and video-on-demand earnings reports from the likes of Time Warner Cable and DirecTV are prompting the companies to disclose that, when it was good, porn was a highly-profitable business for them. The paper says that cable companies used to have their own dirty little secret: they once commanded margins of over 90 percent on renting “generally interchangeable” (i.e. ho-hum) porn titles. Read More