Experimental Treatments

The Doctor Will See You Now: How ZocDoc Is Rocking It By Being Just Ambitious Enough

Co-founder Cyrus Massoumi with football helmets from cities where ZocDoc has launched.

THE FOUNDERS OF ZOCDOC.COM, Cyrus Massoumi and Dr. Oliver Kharraz, had just concluded the very first public demonstration of their medical appointment-booking app at the TechCrunch40 conference in September 2007 when they got a review that threatened to put the whole endeavor on life support.

“Honestly, it would just never occur to me to go to any site to pick a doctor,” said Guy Kawasaki, the Silicon Valley venture capitalist, early Apple employee and venerable start-up guru, smiling and chopping the air with a pen. “I mean, it’s just sort of too facetious.”

Emphasizing once more that he would never use such a service, he turned to a fellow judge on the panel, the entrepreneur and philanthropist Esther Dyson, and elaborated, “You’d go to a site and just, ohhh, you know, Lisa Macintosh went to Harvard, she looks cute, I’ll have her operate on my heart!

The audience responded with belly laughs. Read More