THE FOUNDERS OF ZOCDOC.COM, Cyrus Massoumi and Dr. Oliver Kharraz, had just concluded the very first public demonstration of their medical appointment-booking app at the TechCrunch40 conference in September 2007 when they got a review that threatened to put the whole endeavor on life support.
“Honestly, it would just never occur to me to go to any site to pick a doctor,” said Guy Kawasaki, the Silicon Valley venture capitalist, early Apple employee and venerable start-up guru, smiling and chopping the air with a pen. “I mean, it’s just sort of too facetious.”
Emphasizing once more that he would never use such a service, he turned to a fellow judge on the panel, the entrepreneur and philanthropist Esther Dyson, and elaborated, “You’d go to a site and just, ohhh, you know, Lisa Macintosh went to Harvard, she looks cute, I’ll have her operate on my heart!”
The audience responded with belly laughs. Read More