Love in the Time of Algorithms

Creepy Service Charges $1,500 to ‘Pimp’ Dudes’ Online Dating Profiles

Why use PDA when we could date her? (Screengrab: Tinder)

Finally, just what we’ve all been waiting for: a site that helps creepy dudes on Tinder be even creepier on Tinder.

Yesterday, we spotted The Daily Dot reporting on Personal Dating Assistance (or PDA — get it?), a site that offers to ghost write dating profiles for dudes with no game. Apparently, the service uses “science” to “pimp” men’s profiles, personalize their messages and even find the “highest quality” matches for them.   

Naturally, we decided to head over to PDA to see what all the hullabaloo was about. We wanted to get the inside scoop on the process, and maybe even sign up for, you know, the sake of #journalism. Read More

Fresh Capital

Dating Q&A Site HeTexted Raising $500,000 Seed Round

(Screenshot: HeTexted.com)

We could all use a little dating advice sometimes, but what if that advice comes from thousands of Internet strangers? HeTexted, a dating Q&A service that went viral last October, is a relationship-themed Quora-type site that allows women to submit screenshots of text messages they’ve received from men and lets anonymous users vote on whether or not he’s into them. Users can also ask a smattering of “bros” relationship questions. It’s crowdsourced dating advice for the digital age, even if the texts are often kind of depressing. Read More