Let's Talk Trolls
Twitter announced yesterday that it’s acquiring Gnip, a company that analyzes tweets, Facebook likes and Tumblr reblogs for marketers.
It seems like an obvious move. Why should Twitter sit by and let third-party companies profit from its massive content output without getting in on the fun? Still, marketing groups like Gnip have been profiting from social media companies for some time. Twitter is only the most recent in a line of tech startups trying to get in on the action.
Bitly, too, sat on its own database of social behavior data for years before recently making moves to license it. So Bitly CEO Mark Josephson isn’t surprised by the Twitter acquisition.
Don’t play with matches in a dry wooded area. Don’t put a detailed rant on Hacker News unless you’re prepared to start a fire.
An anonymous pastebin post from this weekend slammed the MongoDB database architecture and in particular the support from 10Gen, the AlleyCorp company with deep ties to MongoDB. It quickly raced to the top of Hacker News and from there around the developer community.
The screed got a ton of attention, to the point where 10Gen CTO Eliot Horowitz jumped into the comments on Hacker News and addressed the complaints point by point. Mr. Horowitz conceded that a lot of the issues where known complaints about MongoDB, but also highlighted the fact that many details from the post didn’t match up to any of what 10Gen offered or any of their customer records.
In fact, deep in the comments on the Hacker News post, the “originator” of the pastebin post appeared to claim he was just a troll testing the masses to see who were sheep.
10Gen is not a startup you hear discussed often at cocktail parties, even the kind full of engineers. But Kevin Ryan has told Betabeat on more than one occassion that he believes 10Gen –which provide commercial support for MongoDB, the increasingly popular open source NoSQL database– is the AlleyCorp company with the most potential in the long term.
10Gen has just raised a $20 million series D from Sequoia, FlyBridge and Union Square Ventures.