This is definitely a real thing! Update below.
Have you ever sat around dreaming up ways to make your backside appear more socially conscious? Us neither. But the idea has apparently occurred to a California startup called ShockBottoms.
The company, which has yet to pick up any Twitter followers, appears to be taking preorders for American Apparel sweatpants emblazoned with “Darfur” or Che Guevara silkscreens where the “Juicy” should be.