Fashion Plate

Fashion Startup Material Wrld Lets You Shop the Closets of the Man Repeller, Steven Alan, and DANNIJO

materialwrld

Betabeat is a sucker for a good Madonna reference, but Material Wrld, a New York-based fashion startup that launched yesterday, caught our eye for another reason. When we first met cofounder Jie Zheng–we sat next to each other at 500 Startups Demo Day last September–she was still in the corporate world, working as international director of ecommerce at J.Crew. “Sure enough, startup fever got ahold of me,” Ms. Zheng told Betabeat. Ah, it’s so rare that you’re actually present for the moment the infection sets in!

Material Wrld is a peer-to-peer ecommerce site that Ms. Zheng calls “a prettier and friendlier eBay with social features.” Like eBay, the company offers a chance to turn the back of your closet into ca$$h money, only in this case its more front-of-closet and fancy. Read More

Internet Famous

Foursquare Co-Founder Naveen Selvadurai Tries His Hand at Jewelry Modeling

naveen

First came the Dens and Naveen’s Gap billboard, then David Karp’s Uniqlo ad, and now the photogenic founders of New York startups are showing in jewelry campaigns.

A new black-and-white series of portraits from DANNIJO, the social media savvy jewelry line, features both Foursquare’s Naveen Selvaduari (well, his hand at least) and LearnVest’s Alexa von Tobel, along with celebrities like Questlove. Read More