After the Storm

Sandy Scramble: How Gilt Groupe, BaubleBar, Jackthreads Are Getting Ecommerce Back in Order

One of Bonobos' displaced Ninjas. (Photo: WorkingFromHomeDuringSandy.Tumblr.com)

Many startups are able to work remotely with just a laptop and a working Internet connection–though good luck finding one right now. But for ecommerce companies focused on pushing products out into the real world, “just ship it” is taking on a whole new meaning. Between extensive power outages and three days without a functional subway, the disruption is likely to last through the week.

“Eccommerce companies are lucky since we don’t have physical stores–we can handle a break pretty easily,” said Gilt Groupe CEO Kevin Ryan. “We are a little bit like an airplane,” he added: “you can turn off the engine for a little bit and there is no problem–if you turn off the engine for a while it is a disaster, but a few days is not a big problem.”

That doesn’t mean recovering from Sandy has been painless, though. Read More