Goody Goody Gumdrops

Profitable Activism? The Mutual Launches as Groupon for Greenies


The Mutual, a for-profit, socially-minded startup is launching out of New York next week, the latest in a new trend of “businesses that are good for the world but also will hopefully print money.” (See also: Skillshare, Bitcoin, PublicStuff, and now Couchsurfing.) A venture from ad agency veteran Dan Vallejo and tech lead and designer¬†Matt Pestritto, the idea works like this: environmentally-minded customers will pay $10 a month, which will either go to the cause of their choice or be distributed across the network. In return, users get access to memebers-only perks, like a private tour and tasting at Brooklyn Brewery, one of the startup’s first partners.¬† Read More